Search Engine Marketing

LinkedIn launches two tools to enhance marketing attribution

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LinkedIn introduced two new features aimed at helping marketers optimize their campaigns and prove their impact: the Conversions API (CAPI) and the Revenue Attribution Report (RAR). Driving the news: Conversions API (CAPI). Enables marketers to securely connect first-party online and offline data to LinkedIn. Tracks conversions from website actions, phone sales, and in-person events. Sends […]

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How to restructure your website using personas: A guide for better results

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Ever notice how website visitors rarely follow the exact path you’ve planned for them? You might build great landing pages for different customer types, but visitors have their own plans. They Google something random and land on your blog post. They click a link from social media that drops them into your resources section. Or

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6 ways GPT Operator is changing PPC automation

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PPC automation has always been about efficiency. We’ve relied on scripts, rule-based optimizations, and APIs to manage campaigns at scale. These tools have been essential, but they all share a common limitation: they follow strict, pre-programmed logic. So people are still needed, even with simple and boring tasks. But now we’re on the cusp of

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Ask An SEO: Is There Any SEO Benefit To Image Geolocation Data? via @sejournal, @HelenPollitt1

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Explore the importance of image geolocation data for SEO. Find out how it can provide valuable information about the location and context of your images. The post Ask An SEO: Is There Any SEO Benefit To Image Geolocation Data? appeared first on Search Engine Journal.

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