Search Engine Marketing

Google tests AI Max ad group setting in keyword-less shift

A new beta spotted in Google Ads, dubbed “Ad Group setting for AI Max,” is giving advertisers a preview of Google’s next major move – broadening search targeting at ad group level with less reliance on manual keywords and more on AI-driven intent signals. How it works. When enabled, Search Term Matching transforms keyword targeting

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Google Search Live video goes live and AI Mode uploads, Canvas and Lens in Chrome

Google Search Live now supports video input after launching the audio only version last month. Plus, Google added a number of new features to AI Mode including image and PDF upload, Canvas in AI Mode, and Lens in Chrome. A number of these features are focused on students, “just in time for the back-to-school season,”

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Google Ads rolls out Search Term categories for RSAs

Google Ads is testing a new feature that brings fresh transparency to responsive search ads (RSAs), a feature previously available only for PMax campaigns. Called “Search Term Categories,” the beta tool groups user search queries into intent-based categories and subcategories, including those that were previously hidden due to privacy thresholds. Why we care. The update

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Google cuts conversion tracking in EU over consent mode non-compliance

Google is now enforcing its EU User Consent Policy more aggressively, and advertisers are seeing the fallout. Why we care. As of July 21, if your website isn’t using Consent Mode v2, Google effectively turned off key advertising features across EU traffic. The big picture. Advertisers without Consent Mode v2 now face: No conversion tracking.

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The entity SEO fix that separated two Danny Goodwins

For over a decade, Google’s search results and Knowledge Graph treated “our” Danny Goodwin – the editorial director of Search Engine Land and SMX – as the same person as the Hall of Fame baseball player who shares his name. This is a worst-case scenario for entity optimization and knowledge panel management: a self-reinforcing algorithmic

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7 PPC mistakes hiding in your ad accounts

Mistakes in PPC accounts are more common than most would like to admit.  Some are tactical, others strategic – nearly all hurt performance. There’s no universal blueprint for success, but over time, patterns emerge. After a decade working agency-side across ecommerce, B2B, and niche retailers, I’ve seen those patterns up close: What works. What doesn’t.

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