Search Engine Marketing

Referral traffic from ChatGPT to websites is down 52% since July 21, according to Profound’s Josh Blyskal, who analyzed more than 1 billion ChatGPT citations and 1 million referral visits from a sample of sites across various verticals. By the numbers. Some of the key findings: Reddit citations are up 87% since July 23, now […]

Google is pushing advertisers to enrich the conversion data they send to Google Ads, saying more signals mean stronger attribution, better modeling, and ultimately, improved campaign performance. How it works. Google recommends upgrading pipelines to the latest Ads API (v20+) and layering in multiple data points: User-provided data (hashed email, phone) to unlock cross-device conversions.

Google Ads rolled out a diagnostics tool to help advertisers spot issues with shopping cart data tied to conversions. The tool appeared in accounts, following an initial mention on a Google help page last week. Advertisers can access it by hovering over the Status column for a specific conversion action. How it works. A pop-up

Google will consolidate its Local Services Ads (LSA) credibility programs into a single Google Verified badge, starting in October. The badge replaces multiple programs, including Google Guaranteed, Google Screened, License Verified by Google, and the Money Back Guarantee. It will appear on eligible LSA profiles that have completed Google’s screening and verification process. How it

Visits to nearly every major U.S. news site dropped in July. Only six of the top 50 U.S. news websites grew traffic year over year (YoY), according to PressGazette’s monthly ranking of the top 50 news websites in the U.S. in July, based on Similarweb data. By the numbers. The New York Times led with

In traditional forms of advertising, marketers often define their target audience based on basic demographics like age and gender. “Our target customer is women 25-45!” “Our target customer is men 18-24!” In digital advertising, we can get much more specific, defining our target audience based on things like significant life transitions, in-market behaviour, past interactions

When most marketers think of a PPC audit, they picture a checklist:  Pull a few reports. Flag the obvious inefficiencies. Send the client a PDF. Call it a day.  In reality, that’s a missed opportunity, especially for agencies. An effective audit should be more than just a diagnostic.  Drawing on years of running agency-grade audits,

GenAI-powered search doesn’t behave like Google. Large Language Models (LLMs) and AI agents don’t just index—they interpret, summarize, and rank your content in ways most audits aren’t built to detect. That means the technical signals shaping your brand’s visibility are shifting underfoot. In Technical SEO for GenAI: How bots see, crawl & rank your brand,

Every time a new ad platform launches, the same question pops up: “Should we run ads here?” The truth? More platforms don’t always mean more results. Not every channel is a goldmine – and chasing them all just drains your budget. The pressure to be everywhere Whenever a new platform enters the mix, brands scramble