Search Engine Marketing

From Plugins To Performance: What CMOs Need To Ask About Their WordPress Stack via @sejournal, @alexmoss

From hosting to plugins, your WordPress stack shapes performance and growth. Here’s what CMOs need to audit for a marketing-driven setup. The post From Plugins To Performance: What CMOs Need To Ask About Their WordPress Stack appeared first on Search Engine Journal.

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SEO personas for AI search: How to go beyond static profiles

Simplified personas built as fictional characters with broad pain points are outdated in the future of search.  Think “Curious Cathy,” who just wants to learn more about your product, or “Technical Tom,” who has years of experience in his field and can handle more detailed breakdowns. Static personas once helped, but they no longer reveal

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Why your Amazon Ads aren’t delivering: 6 critical issues to fix

Amazon advertising operates within its own closed ecosystem, making ad delivery very different from other platforms.  If you come from a Google or Bing background, you may be surprised to learn why your ads aren’t delivering.  Often, it’s not about spending more or targeting. It’s about quickly identifying the real cause. After reviewing hundreds of

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Ask An SEO: How Do You Prioritize Technical SEO Fixes With Limited Dev Support? via @sejournal, @HelenPollitt1

When technical debt blocks SEO progress, use this prioritization matrix and collaboration tactics to move critical fixes forward. The post Ask An SEO: How Do You Prioritize Technical SEO Fixes With Limited Dev Support? appeared first on Search Engine Journal.

Ask An SEO: How Do You Prioritize Technical SEO Fixes With Limited Dev Support? via @sejournal, @HelenPollitt1 Read More »