Search Engine Marketing

Google Ads can now surface a recommendation to link your unlinked Google Analytics account to your Google Ads account. The neat part is that the linking of your Google Ads and analytics account can be done with a single click. How it works. Google will show this as a recommendation in the Recommendations section of

OpenAI is hiring a Growth Paid Marketing Platform Engineer to help develop tools for ad platform integration, campaign management, and real-time attribution. The role is part of a new ChatGPT growth team tasked with building the backbone of OpenAI’s in-house paid marketing platform. Why we care. OpenAI wants to monetize free users via ChatGPT ads

Google will update its Misrepresentation policy specific to the Dishonest Pricing Practices. Specifically, this will require advertisers to disclose the payment model or full expense that a user will incur before and after purchase, and clarify any false or misleading impressions of the cost of a product or service. What is changing. Google will update

My experience has shown one simple truth: clients stay or go based not on results alone, but on the service they receive.  This holds true for the vast majority of clients we’ve worked with.  You can deliver excellent outcomes, but if clients feel underserved, they’re likely to leave. Clients aren’t always rational, and that’s exactly

TikTok has moved well beyond its roots as a short-form video app.  It now serves as a search destination where people turn for answers, ideas, and products.  Creator Search Insights gives creators and brands a window into that behavior – highlighting trending queries, underserved topics, and real audience interests.  And the data backs up this