What Is Video Advertising? + How to Do It Effectively
Video advertising is a paid marketing tactic that uses videos to promote products, services, and/or brands.
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Search Engine Marketing
SEO Basics: How to Do SEO for Beginners
Learn the basics of SEO—from keyword research to technical SEO—to rank higher in search results.
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Pagination and SEO: A Complete Guide to Best Practices
Pagination in SEO is splitting your content across multiple pages. It‘s good for SEO if implemented correctly.
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Google Responsive Search Ads Just Got More Flexible via @sejournal, @brookeosmundson
Google Ads just updated Responsive Search Ads to improve asset pairing and messaging consistency. Here’s what’s changing and how it could impact your PPC performance. The post Google Responsive Search Ads Just Got More Flexible appeared first on Search Engine Journal.
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Does Google Traffic Affect YouTube Recommendations? What To Know via @sejournal, @MattGSouthern
YouTube clarifies how Google Search traffic impacts video recommendations, addressing creator concerns about external views and watch time. The post Does Google Traffic Affect YouTube Recommendations? What To Know appeared first on Search Engine Journal.
Google gives Responsive Search Ads more flexibility
Google is enhancing Search ads with AI-powered changes that aim to increase asset flexibility, improve performance, and deliver more relevant ad experiences. Driving the news. Here’s what’s changing: Greater flexibility in RSAs: Google’s AI now assembles and serves headlines, descriptions, and assets dynamically to improve performance. In some cases, Google may omit certain content, like
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Google AI Overviews more volatile than organic rankings: Report
Google AI Overview rankings – the webpages cited in the AI-generated answers – are more volatile than Google’s “classic” organic search rankings. Also, within two to three months, 70% of AI Overview rankings changed, according to a new analysis by Authoritas, an ecommerce SEO platform. Ranking volatility. Google’s organic search is volatile and has been
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LinkedIn launches two tools to enhance marketing attribution
LinkedIn introduced two new features aimed at helping marketers optimize their campaigns and prove their impact: the Conversions API (CAPI) and the Revenue Attribution Report (RAR). Driving the news: Conversions API (CAPI). Enables marketers to securely connect first-party online and offline data to LinkedIn. Tracks conversions from website actions, phone sales, and in-person events. Sends
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How to restructure your website using personas: A guide for better results
Ever notice how website visitors rarely follow the exact path you’ve planned for them? You might build great landing pages for different customer types, but visitors have their own plans. They Google something random and land on your blog post. They click a link from social media that drops them into your resources section. Or
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Google Posts gain AI-enhanced images feature
Google now lets you use AI to generate backgrounds for the images you add within Google Posts in your Google Business Profiles. “When creating a post for your customers in the Maps app, you can create an engaging AI-generated background for the photos you plan to use in the post,” Victoria Kroll from Google wrote.
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