Search Engine Marketing

Google is facing fresh pressure in the UK as the country’s top competition regulator moves closer to imposing stricter oversight of its search and advertising business, including new AI-driven search features. Driving the news. The UK’s Competition and Markets Authority (CMA) flagged concerns about fairness in search result rankings, high ad costs, and use of […]

Microsoft Advertising is giving marketers sharper tools to manage where their Audience Ads appear — particularly on mobile. What’s new: Advertisers can now see detailed mobile app placement data through three new columns in the Website URL report: Mobile App Name Mobile Bundle Mobile Web URL A new dashboard interface supports filtering and exclusions at

Understanding Google Analytics 4 (GA4) isn’t optional – it’s essential for running high-performing PPC campaigns. The interface? Confusing. The modeling? New. The terminology? Often unclear. But predictive analytics? That’s where things start to make a bit more sense. This article is going to walk you through: What each predictive metric means (as simply as possible).

Clients today aren’t just asking for impressions or click-through rates. They’re asking for something deeper: “Did our campaign shift perception? Are we building future demand?” In a cross-platform world, answering that takes more than basic attribution. It takes brand lift—measured at scale, with rigor, and in terms clients recognize as strategic value. The Cross-Platform Measurement

Each day, marketing leaders everywhere face a similar problem. Website traffic is dropping, the C-Suite wants answers, and teams are siloed and scrambling. Google Search is now a complex, AI-infused ecosystem, and marketers want to know how to operate in this unfamiliar territory.  Today, it’s possible to rank No. 1 and still be invisible.   As

Generative AI tools like ChatGPT can create content, but it doesn’t always sound natural.  Without the right guidance, the content can come across as dull or robotic. Fortunately, there are techniques for making AI-written text more human-like, engaging, and fun to read. This article explores ways to get more life-like, conversational content from AI.  Specifically,

Google AI Mode is now available outside of the US, with Google’s first international expansion of the future of its search service coming to India. Google wrote, “we’re excited to bring AI Mode to India, starting today, as an experiment in Labs in English.” Some history. As a reminder, AI Mode was introduced in the