Click Rate and Click Through Rate: What’s the Difference?
Click rate measures who received an email and clicked a link. Click-through rate is who opened and clicked.
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Search Engine Marketing
Understanding Google’s August 2024 Update
On August 15th, Google announced it was launching a Core Update for August 2024. While Google originally said it would take a month to complete, the update’s roll-out ended on September 3rd, lasting for a total of 20 days.
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The Top Social Trends Published Monthly [+ Insights from the Semrush Social Team]
Looking for social media trends and insights? You‘ve come to the right place. We gather the latest trends, insights, and strategies so you can succeed on every platform.
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Google Revamps Entire Crawler Documentation via @sejournal, @martinibuster
Google’s updated the crawler documentation adds three new pages to tighten up topical coverage and raise the level information density The post Google Revamps Entire Crawler Documentation appeared first on Search Engine Journal.
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New guide: Improve your Google Ads performance by Digital Marketing Depot
Discover actionable insights to optimize your Google Ads campaigns and achieve maximum ROI. This new guide from Instapage offers advice on: Improving Quality Score and ad relevance Targeting the right audience with precision Optimizing bidding strategies for maximum efficiency Creating high-converting landing pages Download the Guide to Cost-Effective Google Advertising today and start implementing these
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Google wins $1.7B EU antitrust fine appeal
Google successfully challenged a €1.49 billion ($1.66 billion) antitrust fine imposed by the European Union in 2019. The EU’s General Court annulled the fine, citing the European Commission’s failure to consider all relevant circumstances. Why we care. This ruling marks a significant victory for Google in its ongoing legal battles with EU regulators and highlights
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Full Technical SEO Checklist to Improve Your Rankings in 2024
Use this complete technical SEO checklist to run a full audit on your site and improve your technical SEO.
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How Google Search uses AI
Are your SEO efforts not delivering the results you expect, and you can’t figure out why? Traditional SEO tactics are becoming less effective by the day. While you’re focusing on keywords and backlinks, Google’s AI is evolving rapidly, fundamentally changing how search results are ranked. This shift is happening behind the scenes, making it increasingly
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A Beginner’s Guide to AI SEO
Learn the basics of AI SEO, including key use cases and tips for those who are new to these tools.
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HubSpot Rolls Out AI-Powered Marketing Tools via @sejournal, @MattGSouthern
HubSpot unveils “Breeze” AI tools for marketing automation, aiming to boost efficiency, though human oversight remains crucial, says VP. The post HubSpot Rolls Out AI-Powered Marketing Tools appeared first on Search Engine Journal.
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