Search Engine Marketing

Marketing Calendar 2025 With Template To Plan Your Content via @sejournal, @theshelleywalsh

Take the guesswork out of your marketing planning with our 2025 marketing calendar. Easily customize and reference key dates to create a successful content strategy. The post Marketing Calendar 2025 With Template To Plan Your Content appeared first on Search Engine Journal.

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3 YouTube Ad formats you need to reach and engage viewers in 2025

YouTube has become a critical platform for brands to reach their audience. Understanding YouTube’s three key ad formats – in-stream, in-feed, and Shorts – is essential to creating campaigns that entertain, educate, and inspire without wasting marketing dollars. But why do these formats matter, and how can brands make the most of them? To answer

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LinkedIn debuts Companies Hub to boost B2B marketing intelligence

LinkedIn unveiled the Companies Hub within Campaign Manager, enhancing its Company Engagement Report to give B2B marketers deeper insights into how companies engage with their brand. Key features: Plan: Build audiences based on engagement insights before launching campaigns. Activate: Target buyers by engagement level for precision marketing. Measure: Monitor advertising impact and engagement post-campaign. How

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Google overhauls ad policies for CTV and PETs

Google is refreshing its platform policies to address two key shifts in the advertising ecosystem: advances in privacy-enhancing technologies (PETs) and the rapid growth of ad-supported platforms like Connected TV (CTV). The big picture: Privacy-Enhancing Technologies (PETs): Tools like on-device processing and secure multi-party computation are enabling brands to safely activate first-party data without re-identifying

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AI Crawlers Account For 28% Of Googlebot’s Traffic, Study Finds via @sejournal, @MattGSouthern

Study finds AI web crawlers are gaining ground on traditional search engines, reshaping how websites need to optimize their content. The post AI Crawlers Account For 28% Of Googlebot’s Traffic, Study Finds appeared first on Search Engine Journal.

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