Google confirmed AI Overviews, Lens, and Circle to Search operate on the same indexing and ranking infrastructure as traditional search. The post Do We Need A Separate Framework For GEO/AEO? Google Says Probably Not [Search Central Live Asia Pacific] appeared first on Search Engine Journal.
Marketers often skip the mid-funnel and lose high-quality leads. This article breaks down AI-driven PPC tactics that keep prospects moving toward conversion. The post Don’t Overlook Mid-Funnel Prospects: AI PPC Strategies For Business Growth appeared first on Search Engine Journal.
Link building continues to play a vital role in SEO. While search engines have made significant advancements in understanding content through machine learning, links remain a core signal for ranking websites. Google’s official stance encourages earning links naturally through valuable content. However, in practice, most businesses, whether large brands or local SMBs, require visibility in
Top link building services to scale your SEO efforts by RankZ Read More »
Research on actual users shows that only 1% of AI summaries result in a click to a website. The post Pew Research Confirms Google AI Overviews Is Eroding Web Ecosystem appeared first on Search Engine Journal.
Join this tactical webinar where we’ll break down what it takes to get your brand cited, linked, and quoted in AI-generated content, intentionally. The post AI Search is Here: Make Sure Your Brand Stands Out In The New Era Of SEO [Webinar] appeared first on Search Engine Journal.
Over the past few months, we’ve conducted a sprawling investigation into Google’s inner workings. It has led to major discoveries – some of which we’re disclosing here. While we can’t reveal everything, the insights below offer a clearer view of how Google generates and ranks its results. What ~1,200 experiments reveal about Google’s inner workings
Inside Google’s secret search systems: 1,200 experiments, AI agents, and entities Read More »
The Google June 2025 core update started on June 30, 2025 and completed on July 17, 2025, after a 16 day rollout. Early indications from the data providers show this update was one of the larger core updates we’ve seen in some time. In fact, it seems like some sites hit by the September 2023
Data providers: Google June 2025 core update was a big update Read More »
Rankings are the comfort food of SEO reporting. Easy to track. Familiar. Quantifiable. But rankings are a vanity metric. In 2025, your position in Google is just one piece of the visibility puzzle, and honestly, not even the most important one. Between AI Overviews, carousels, Reddit threads, video packs, TikToks, and your competitors’ paid placements,
How to audit your brand’s full SERP presence Read More »
Moving from keywords to topics is just the start. Here’s how to operationalize a topic-first SEO strategy across content, linking, and measurement. The post Operationalizing Your Topic-First SEO Strategy appeared first on Search Engine Journal.
Operationalizing Your Topic-First SEO Strategy via @sejournal, @Kevin_Indig Read More »
Nearly two-thirds (62%) of consumers trust AI to guide brand choices, matching traditional search during key decision-making moments. That’s one big finding from Yext’s new report, AI Search Archetypes, released today. By the numbers. Adoption of AI tools is growing – 43% use AI tools daily, and 75% use them more today than a year
43% of consumers now use AI tools daily: Report Read More »
