Search Engine Marketing

Reddit is giving media brands new ways to track and share their stories on its platform. Why we care. As search and referral traffic patterns shift, publishers are looking for alternative distribution channels. With 110 million daily active users, Reddit is a potential driver of engagement and traffic. What’s new. Reddit is rolling out a

Google Ads released Suggested plans inside its Performance Planner tool. This gives advertisers pre-built forecasting frameworks designed to maximize ROI with less manual setup. A new help doc has also been released to walk users through the feature. Why we care. Media buyers often spend time building scenarios from scratch. Suggested plans streamline this by

Dominating Google’s first page doesn’t mean you’ll be mentioned in ChatGPT. A new study conducted by Chatoptic of 15 brands across five categories found almost no correlation between SEO strength and visibility in AI answers. Why we care. Many SEOs have argued that SEO success will carry over to generative AI platforms like ChatGPT and

Advertisers worldwide can now tap AI Max for Search campaigns, putting Google’s AI tools directly into campaign optimization – with more control, flexibility, and creative oversight. What’s new: Global rollout: AI Max is now in beta across Google Ads, Google Ads Editor, Search Ads 360, and the Google Ads API. One-click experiments: Test AI Max