Search Engine Marketing

OpenAI and Harvard economist David Deming today released a large study about ChatGPT usage. The analysis of 1.5 million conversations shows that the chatbot is no longer a niche tool: Adoption is broadening globally. Gender gaps are closing. Most people use it for everyday tasks like writing, information-seeking, and practical guidance. While 30% of chats

Treasury Secretary Scott Bessent said Monday that Washington and Beijing have reached a “framework” agreement over TikTok’s future, potentially clearing the way for U.S.-controlled ownership of the app. “It’s between two private parties, but the commercial terms have been agreed upon,” Bessent said during U.S.-China trade talks in Madrid. Presidents Donald Trump and Xi Jinping

Local search ads are about more than visibility — they’re about being the first choice when high-intent customers are ready to call. But for marketers, managing these campaigns at scale can be challenging. From competing in crowded categories to closing tracking gaps and proving ROAS, local search requires a different approach to connect intent with

Google is set to automatically add Store Visits as a primary conversion type – with a pre-set value assigned by Google itself. Some advertisers say this move could inflate performance metrics without reflecting real sales. Advertisers received notices from Google stating that, starting Oct. 8, a store visit value of about $220 will be applied

Penske Media – which owns Rolling Stone, Billboard, and Variety — is suing Google. Google is accused of stealing Penske’s journalism to power its AI-generated summaries in search. Why we care. This is the first lawsuit by a major U.S. publisher targeting Google’s AI Overviews, which have negatively impacted traffic and revenue for various types of