Search Engine Marketing

Google has updated its Circumventing Systems policy to include a new example explicitly warning advertisers that submitting false information during the Advertiser Verification process violates its rules and will lead to account suspension. The details: The update was added to the Circumventing Systems section of Google’s Ads policies in November 2025. It specifies that providing […]

OpenAI CEO Sam Altman said ChatGPT will likely try ads “at some point” but he still has “no idea” what ads will look like. Altman also doesn’t see ads as OpenAI’s “biggest revenue opportunity.” In an interview on Conversations with Tyler, Altman also took another direct shot at Google’s ad model: “Ads on a Google

Microsoft has released an upgrade to Copilot, bringing what it calls “the best of AI Search” to its AI engine – Copilot. Microsoft said its Copilot responses “will now include more prominent, clickable citations and the option to see aggregated sources.” Plus, Microsoft added a new dedicated search experiment within Copilot. Prominent citations. Microsoft said

Google is launching a suite of updates across Ad Manager, AdSense, and AdMob to help publishers save time, strengthen advertiser relationships, and better monetize content — with major additions powered by AI and real-time technology. AI-driven automation: Smarter brand safety: A new AI tool learns a publisher’s specific brand standards and will soon automatically block

The shift away from fully keyword-targeted search campaigns has been building for years – but this week, it reached a tipping point. Two account managers on my team, each handling different clients in different industries, came to me with the same uneasy admission.  They were leaning toward dropping some of their keyword search campaigns in

As SEO grows more collaborative and data-driven, more teams are operating remotely – sometimes by choice, sometimes by necessity. But managing SEO remotely brings its own challenges.  Drawing on eight years of leading fully remote SEO teams, here are 10 key aspects of your workflow, setup, and strategy to get right for long-term success. 1.