Search Engine Marketing

“Work smarter, not harder” isn’t just a catchy phrase – it’s a survival tactic for content marketers.  Keeping up with a full content calendar can feel relentless, and constantly creating new material is a fast track to burnout.  That’s where content repurposing comes in, helping you get more mileage out of what you already have.

Custom annotations are finally live within Google Search Console’s performance reports. You can now annotate reports directly within Search Console to avoid forgetting important key events; such as coding changes, algorithm updates, bugs on your website or more. What are custom annotations. Google explained that custom annotations are “Notes you create yourself to mark important

AI search evolves every month. This constant flux is reshaping which brands get visibility and which sources AI models trust most. We now have three months of data in the AI Visibility Index, tracking ChatGPT and Google AI Mode. The key takeaway: AI search is volatile. This is likely to be normal for the immediate

Google’s long-awaited total campaign budget option is now appearing in Performance Max campaigns across non-U.S. This could be the start of a global beta rollout. What’s happening: The total budget option now appears alongside the traditional average daily budget in PMax. Google previously said the feature would expand to Search, Shopping, and PMax, and this

YouTube is rolling out a beta feature that automatically lowers costs for underperforming Demand Gen Target CPA (tCPA) campaigns, aiming to keep advertisers closer to their desired CPA during the volatile learning phase. Why we care. The update gives advertisers a financial cushion during the earliest — and often most unstable — phase of YouTube