Why inherited technical debt, content quality, and link history limit early SEO gains despite new expertise. The post Why Your New SEO Vendor Can’t Build on a Broken Foundation appeared first on Search Engine Journal.
Why Your New SEO Vendor Can’t Build on a Broken Foundation via @sejournal, @TaylorDanRW Read More »
Privacy laws are tightening, browser extensions are blocking data, and ad platforms are demanding cleaner data. As a result, how you track user behavior online is changing fast. Server-side tagging can help you reduce data loss while collecting cleaner, privacy-compliant data. Here’s what server-side tagging is, when it makes sense to implement it, and our
When server-side tagging makes sense for your brand Read More »
Google’s CEO says that informational queries will become agentic search and that search itself will be an agent manager. The post Google’s CEO Predicts Search Will Become An AI Agent Manager appeared first on Search Engine Journal.
Discover the importance of AI search in modern marketing. Learn how to close the gap between content and SEO teams for success. The post Breaking Content & SEO Silos To Build Entity Authority in AI Search appeared first on Search Engine Journal.
Breaking Content & SEO Silos To Build Entity Authority in AI Search Read More »
Akamai breaks down which AI bots are hitting publishing, who operates them, and why fetcher bots may pose a more immediate risk. The post OpenAI, Meta, ByteDance Lead AI Bot Traffic In Publishing appeared first on Search Engine Journal.
OpenAI, Meta, ByteDance Lead AI Bot Traffic In Publishing via @sejournal, @MattGSouthern Read More »
If you shelved your inbound strategy this past year, you can shelve your Inbound conference mugs and swag with it. HubSpot renamed its annual Inbound conference in Boston this September to Unbound. A note on the event site explains the thinking: “This evolution is our response to that reality. INBOUND is becoming UNBOUND because growth
HubSpot rebrands its flagship conference from Inbound to Unbound Read More »
AI bot activity surged 300% in 2025, with media and publishing among the most targeted sectors, according to a new Akamai report. Why we care. AI bots are reshaping how content is discovered and consumed, shifting users from search clicks to instant answers in chat interfaces. Publishers are seeing fewer visits from organic search and
AI bot traffic surged 300%, hitting publishers hardest: Report Read More »
Google may be making local search ads more interactive, potentially changing how advertisers showcase multiple locations and capture nearby demand. What’s happening. Google Ads appears to be testing a new format that displays multiple business locations in a swipeable carousel within search ads, allowing users to browse options directly in the ad unit. How it
Google tests swipeable location carousel in search ads Read More »
Google is consolidating its advertising and measurement resources into a single destination, aiming to make it easier for developers and technical marketers to build, automate and scale campaigns. What’s happening. Google has introduced a new Advertising and Measurement Developers Hub, a centralized site designed to help users access tools, documentation and support across its ad
Google launches developer hub for ads and measurement tools Read More »
Most agencies present prospective clients with an account audit as part of their sales process. The purpose is twofold: To provide immediate value (usually without strings attached). To demonstrate that they know their stuff. But how often do brand marketers turn the tables and audit their agencies in their RFP? I’m the head of performance
Audit your agency: 6 questions to find a true growth partner Read More »
