An analysis of 400+ websites found five characteristics associated with estimated organic traffic gains. The post What 400 Sites Reveal About Organic Traffic Gains appeared first on Search Engine Journal.
What 400 Sites Reveal About Organic Traffic Gains via @sejournal, @MattGSouthern Read More »
Discover the essential questions to consider before investing in AI visibility over traditional SEO in our informative webinar. The post Don’t Go Chasing AI Yet: A Framework for Prioritizing SEO vs. AI Search appeared first on Search Engine Journal.
Google is narrowing the scope of its Performance Planner tool, signaling a shift toward conversion-focused campaign types and away from impression-based planning. What’s happening. As of last month Performance Planner no longer supports planning for Display and Video campaigns, and removes access to plans using impression share, top impression share or absolute top impression share
Google Ads drops Display and Video planning from Performance Planner Read More »
Metehan Yesilyurt’s SDK analysis revealed the pipeline names. We captured months of real Discover feeds to show what each pipeline actually does — volume, reach, timing, and which publishers dominate. Here’s what 42 million cards reveal about Discover’s internal architecture. What we did Over three months (December 2025 – February 2026), we observed real Discover
Traffic from agentic AI sources is rising at Dell, but the impact remains minimal and inconsistent, according to the company’s ecommerce lead. The details. Dell is seeing increased visits from platforms like ChatGPT, Perplexity, and Claude, according to Breanna Fowler, head of global consumer revenue programs. But the growth isn’t “earth-shaking,” and agentic shopping has
Dell: Agentic AI is growing, but search still wins Read More »
YouTube is pushing further into traditional TV-style advertising, signaling a shift that could reshape the viewing experience — and attract bigger brand budgets. What’s happening. Some TV viewers are being shown ads up to 90 seconds long before they can skip, a significant jump from the 30-second unskippable formats introduced recently. How it works. The
YouTube tests 90-second unskippable ads on TVs Read More »
There’s often a disconnect between what a webpage says it’s about and what its audience is actually searching for. This mismatch has always existed. But the stakes are higher now. If your page fails to match user intent, it won’t show up in AI-powered search surfaces. Search engines will find a page that delivers. You
How to measure intent gaps using Google Search Console data Read More »
Many of us use various generative AI tools to generate marketing ideas and improve ad campaign outcomes. Prompting can be a powerful alternative to working solo or brainstorming with colleagues. It improves productivity and expands your options. In this article, I’ll cover some of my favorite marketing prompts for ad campaigns. Use these suggestions to
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AI recommendations increasingly rely on Reddit and community signals, reshaping how brands earn visibility, trust, and influence in the AI-driven discovery layer. The post Your Owned Content Is Losing To A Stranger’s Reddit Comment appeared first on Search Engine Journal.
PPC performance conversations often focus on best practices. Account structures should be clean. Match types controlled. Budgets scaled gradually. Campaigns should avoid overlap. Everything should be logical, efficient, and easy to explain. That foundation matters. It creates consistency and avoids obvious inefficiencies. But it’s not where the biggest gains come from. Looking back over the
What 10 years of PPC testing reveals about breaking best practices Read More »
