Search Engine Marketing

AI Overview citations: Why they don’t drive clicks and what to do

Visibility in Google’s AI Overviews doesn’t equal traffic.  In my research from the first half of this year, AI Overview citations consistently underperformed – even compared to traditional blue links near the bottom of the SERP. An AI Overview citation can still help with authority, brand recall, positioning, and maybe even long-term LLM training.  But

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How safe are your media operations, really? Discover Digital Media Safety by WATCH40

Have you ever faced a critical media campaign error? You’re not alone. We’ve all been there. A budget that burns out in hours instead of weeks, a missing pixel that breaks tracking… And no one notices… until it’s too late. The consequences? Real. Costly. Stressful. Trust damaged. These aren’t strategic failures. They’re operational blind spots

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