Search Engine Marketing

30-Year SEO Expert: Why AI Search Isn’t Overhyped & What To Focus On Right Now via @sejournal, @theshelleywalsh

Thirty years of industry insight from Carolyn Shelby reveals how AI, LLMs, and Google’s strategy are redefining search models and long-term marketing outcomes. The post 30-Year SEO Expert: Why AI Search Isn’t Overhyped & What To Focus On Right Now appeared first on Search Engine Journal.

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How to measure and maximize visibility in AI search by Conductor

AI is changing the digital landscape as we know it. An industry that used to run on Google’s 10 blue links is now rapidly transitioning to digital experiences based on personalized prompts and direct answers from AI. Success is expanding beyond tracking rankings, keywords, and organic traffic. To drive future growth, brands need to prioritize

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Microsoft Explains How To Optimize Content For AI Search Visibility via @sejournal, @MattGSouthern

Microsoft shares guidance on optimizing content for AI search, including structure, formatting, schema markup, and common mistakes that can harm visibility. The post Microsoft Explains How To Optimize Content For AI Search Visibility appeared first on Search Engine Journal.

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Campaign Type added to Google Ads Channel Performance report

Google made a handful of tweaks to its Channel Performance and Asset reports this week – including long-awaited ROI metrics like ROAS and CPA. But the most revealing update wasn’t in the announcement at all. A new, currently non-functional attribute called Campaign Type appeared in the Channel Performance report. Why we care. This addition —

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Sam Altman’s ChatGPT pivot: From ‘I hate ads’ to ‘maybe they don’t suck’

Sam Altman once said advertising was a “last resort” for ChatGPT. Now he seems to think that “maybe ads don’t always suck.” What Altman is saying. In a new Stratechery interview, Altman admitted Instagram changed his mind about ads: “I love Instagram ads, they’ve added value to me, I found stuff I never would’ve found,

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