Search Engine Marketing

Google Ads has quietly rolled out multi-party approval, a security feature that requires a second administrator to approve certain high-risk account actions. These include adding or removing users and changing user roles. Why we care. As ad accounts grow larger — and more valuable — access control has become a bigger risk. A single unauthorized,

In 2015, PPC was a game of direct control. You told Google exactly which keywords to target, set manual bids at the keyword level, and capped spend with a daily budget. If you were good with spreadsheets and understood match types, you could build and manage 30,000-keyword accounts all day long. Those days are gone. In

Anthropic is drawing the line against advertising in AI chatbots. Claude will remain ad-free, the company said, even as rival AI platforms experiment with sponsored messages and branded placements inside conversations. Ads inside AI chats would erode trust, warp incentives, and clash with how people actually use assistants like Claude (for work, problem-solving, and sensitive

The U.S. Justice Department and a coalition of states plan to appeal a federal judge’s remedies ruling in the Google search antitrust case. The appeal challenges a decision that found Google illegally monopolized search but stopped short of imposing major structural changes, such as forcing a divestiture of Chrome or banning default search deals outright.

If your CPCs keep climbing, the cause may not be your bid strategy, your budget, or even your competitors. You might be suffering from low ad quality.  Let’s break down the most foundational — and most misunderstood — metric in your Google Ads account. If you want to stop overpaying Google and start winning auctions

Google may finally be starting to address a popular SEO and AI visibility “tactic”: self-promotional “best of” listicles. That’s according to new research by Lily Ray, vice president, SEO strategy and research at Amsive. Across several SaaS brands hit hard in January, a pattern emerged. Many relied heavily on review-style content that ranked their own

AI search hasn’t killed SEO. Now you have to win twice: the ranking and the citation. Google searches for almost anything today, and there’s a good chance you’ll see an AI Overview before the organic results, sometimes even before the ads.  That summary frames the query, shortlists sources, and shapes which brands get considered. AI