Search Engine Marketing

AI is changing how people discover and understand brands.  It’s also reshaping how they search, with users turning to tools like ChatGPT, Perplexity, and Google’s AI Overviews for answers instead of clicking through pages.  They interact with synthesized summaries, not traditional results. That shift forces marketers to rethink how visibility is built. SEO still matters, […]

Google is pushing AI Mode within Google Discover, with options to summarize, follow-up and dive deeper after you start reading a story from within the Google Discover feed. This is just one more avenue where Google is pushing its users into AI Mode. How it works. After you click into an article from the Google

The latest benchmark results reveal a surprising drop in SEO accuracy from top AI models. TL;DR:  The latest flagship AI models (Claude Opus 4.5, Gemini 3 Pro) have statistically regressed in performance for standard SEO tasks, showing a ~9% drop in accuracy compared to previous versions.  This isn’t a glitch – it’s a feature of

Google today released its 2025 Year in Search list, but don’t mistake it for a ranking of the “top searches” or the “most searched” terms. This year’s recap focused on trending queries – the topics that grew the fastest compared with 2024. That shift reveals a lot about where Google Search is heading, and how it’s

The narrative in SEO right now is simple: Google’s AI Mode doesn’t send traffic. If it becomes the default Google Search experience, your website will starve for clicks. There’s one problem, though: the studies claiming “AI doesn’t send traffic” focus almost entirely on informational queries. Yes, if someone wants to know what a basal cell

Reels continue to surge as a go-to format for entertainment, education, and discovery. But Meta’s message to advertisers is clear: success requires native creative — not repurposed assets. Think 9:16 framing, platform-first audio, and rapid storytelling built for swipes, not scrolls. Brand advertiser takeaways (per Meta’s data): Show your brand early: Branding and messaging in