Search Engine Marketing

Why Google Search Console impressions fell (and why that’s good)

In mid-September, many SEO professionals began noticing unusual drops in Google Search Console (GSC) data.  Impressions were down, average positions shifted, and the number of reported queries changed overnight.  This wasn’t the result of a ranking update but a reporting change – one that redefines how we interpret GSC visibility data going forward. What happened […]

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Reddit sues Perplexity, SerpApi over scraping Google Search data

Reddit is taking four data-scraping companies to court – including AI search engine Perplexity and SEO data firm SerpApi – accusing them of illegally using its content via Google search results. The lawsuit. SerpApi, Oxylabs, AWMProxy, and Perplexity “devised a scheme” to scrape Reddit data indirectly from Google, then resell or reuse it to train

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