Reddit simplifies campaign setup with Max Campaigns, Google enhances creator discovery inside Ads, and Microsoft expands audience targeting The post PPC Pulse: Reddit Max Campaigns, Google Creator & Microsoft Targeting Updates appeared first on Search Engine Journal.
WordPress no longer your default choice? Get a clear breakdown of when Wix, Squarespace, Webflow, Shopify, Ghost, Drupal, and others are the smarter move. The post 19 WordPress Alternatives: From Simple Builders To Enterprise CMS appeared first on Search Engine Journal.
The Google Ads API will no longer accept new adopters of session attributes or IP address data in conversion imports starting Feb. 2nd. Developers who already use these fields can continue for now, but Google is steering everyone toward the Data Manager API as the primary place to send complex conversion and user data. Zoom
Google Ads API tightens conversion data rules Read More »
Google Search Advocate John Mueller responded to a Reddit user who asked whether SEO is still “enough,” or if marketers now need to think about generative engine optimization (GEO). Mueller’s answer was simple: labels matter less than reality. “If you have an online business that makes money from referred traffic, it’s definitely a good idea
Google’s John Mueller on SEO vs. GEO: Focus on audience behavior Read More »
Google’s Robby Stein explains why AI Overviews appear for some searches but not others, describing an engagement-based system. The post Google: AI Overviews Show Less When Users Don’t Engage appeared first on Search Engine Journal.
Google: AI Overviews Show Less When Users Don’t Engage via @sejournal, @MattGSouthern Read More »
Similarweb’s January Global AI Tracker shows ChatGPT at 64.5% of gen AI chatbot site visits, while Gemini reached 21.5% and writing tools fell. The post Google Gemini Gains Share As ChatGPT Declines In Similarweb Data appeared first on Search Engine Journal.
Google’s AI Overviews frequently surface affiliate content without sending traffic or clicks back to publishers. The good news for publishers is that affiliate businesses do not need to rely on Google alone. To kick off the new year, here are other sources of traffic and ways to diversify income while sticking to what you do
Where affiliates can get traffic beyond Google search Read More »
Microsoft is beginning to roll out its first agentic experiences within Copilot, it’s AI answer engine. Copilot Checkout allows shoppers to make purchases directly within Copilot without redirecting to external sites. This is done directly in the Copilot chat experience. Plus, a new feature called Brand Agents is rolling out for Shopify sites, allowing merchants
Microsoft launches Copilot Checkout and Brand Agents Read More »
AI answers aren’t neutral by design, and this breakdown shows where preference forms and how it reshapes modern discovery. The post Being Right Isn’t Enough For AI Visibility Today appeared first on Search Engine Journal.
Being Right Isn’t Enough For AI Visibility Today via @sejournal, @DuaneForrester Read More »
Fair warning: This article may make some people who’ve been hyping AI visibility tools uncomfortable. After 18 years in the search industry, however, my professional integrity doesn’t allow me to stay quiet. I have zero agenda here. Many of the misconceptions discussed below actually benefit me, both as the co-founder of an AI visibility tool
7 hard truths about measuring AI visibility and GEO performance Read More »
