Search Engine Marketing

Google expands Search Console branded queries filter to all eligible sites

Search Engine Marketing /

Google’s branded queries filter in Search Console is now available to all eligible sites. Google’s new branded queries filter, announced Nov. 20, lets you separate branded and non-branded search traffic in the Performance report. Why we care. Separating branded and non-branded queries has long required manual regex filters or keyword lists. This update gives you […]

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Survey: PPC is getting harder — and AI is only saving 5 hours a week

Search Engine Marketing /

The largest annual survey of PPC professionals finds the industry under growing pressure — more opaque platforms, weaker measurement, and AI tools that help but haven’t transformed the day-to-day. Why we care. More than half of practitioners (53%) say PPC is harder than it was two years ago, up from 49%. The dominant reason isn’t

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Google launches dedicated Merchant Center hub for agencies

Search Engine Marketing /

Google is making Merchant Center for Agencies generally available in the U.S. and Canada today — giving agency teams a single login to manage, monitor, and optimize merchant clients at scale. What’s included: A unified dashboard for managing all client accounts from a single login Proactive diagnostics that surface critical alerts across the portfolio Merchandising-based

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AI citation data shows there is no universal top source for brands

Search Engine Marketing /

Every few weeks, a new study drops declaring that Reddit (or YouTube, or Wikipedia) is the most important source for AI citations. Marketers share it. Clients ask about it. Someone starts drafting a Reddit strategy. Because it does. These analyses often flatten the nuance of prompt intent, model differences, and vertical context into a single

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5 Things I Learned About The Future Of Search From Liz Reid’s Latest Interview via @sejournal, @marie_haynes

Search Engine Marketing /

Five takeaways from Liz Reid on AI agents, the future of Google Search, and why originality now matters more than ever. The post 5 Things I Learned About The Future Of Search From Liz Reid’s Latest Interview appeared first on Search Engine Journal.

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Why Tripadvisor still matters for local SEO in 2026

Search Engine Marketing /

Optimizing your client’s TripAdvisor listing is an important part of the local SEO ecosystem, even though it’s often treated as a secondary channel. Done well, it can increase visibility, drive more qualified website traffic, and strengthen brand positioning and online reputation. TripAdvisor frequently appears in search results for tourism and hospitality businesses and often serves

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