Search Engine Marketing

As AI transforms how users search for information online, we all face a new challenge: ensuring our content is visible and impactful within emerging AI platforms.  While traditional SEO tactics remain crucial, brands must also embrace AI SEO to truly excel. By optimizing content for AI systems, brands can ensure they stand out in AI-generated

Google parent Alphabet is expected to face a new EU investigation over claims that it demotes news publishers in search results if they run sponsored or promotional content, a significant revenue source for many media outlets. What’s happening. The European Commission, the EU’s top antitrust enforcer, is expected to announce the probe as soon as

Google is working to fix the Google Discover feed by removing the fake AI spam that has been creeping in over the past several weeks. “We’re actively working on a fix,” Google told the Press Gazette after the magazine documented many cases of the Google Discover feed being polluted with this AI spam. Google’s statement.

Google rolled out brand inclusion controls for Standard Shopping campaigns, a long-requested feature that gives advertisers direct control over which brands appear in their Shopping ads — without the need for complex workarounds. How it works. The new feature lets advertisers add or remove brand lists directly within the ad group targeting section of both

Google is expanding access to incrementality testing, rolling out major updates designed to help advertisers of all sizes measure the true, causal impact of their ads — what’s driving results and what’s not. Driving accessibility and accuracy. Google has slashed the minimum spend for incrementality tests from around $100,000 to just $5,000, dramatically lowering the

If there’s one area of Google Ads that often baffles even seasoned practitioners, it’s audience targeting. Within audience targeting, there’s a special option called custom segments that allows us to build our own audiences using Google’s proprietary data. While custom segments can be immensely powerful, they are also immensely confusing. What is a custom segment