Search Engine Marketing

Google Affirms AI Is Not Replacing Search – Search Central Live NYC via @sejournal, @martinibuster

Google’s John Mueller said Search is not going away, but acknowledged that AI is changing many things, requiring adjustments The post Google Affirms AI Is Not Replacing Search – Search Central Live NYC appeared first on Search Engine Journal.

Google Affirms AI Is Not Replacing Search – Search Central Live NYC via @sejournal, @martinibuster Read More »

LinkedIn introduces AI and automation tools to improve ad performance

LinkedIn released automation updates that could help advertisers leverage advanced forecasting, automation, and insights to streamline ad creation and maximize ROI with new levels of efficiency. The big picture: The new Media Planner helps you forecast ad performance before launch. Ad Duplication and Dynamic UTMs simplify campaign creation and tracking. Marketing Overview, Measurement Insights, and

LinkedIn introduces AI and automation tools to improve ad performance Read More »

Think email is dead? Think again. by Digital Marketing Depot

Email is more than just a communication tool. It serves as the backbone of first-party data, identity resolution, and personalized marketing strategies — all essential for success in today’s privacy-first, omnichannel landscape. In this new white paper from AtData, Is Email Dead? Exploring the Evolution and Vitality of Email, readers will find a data-backed look at why

Think email is dead? Think again. by Digital Marketing Depot Read More »

Google Demand Gen get new conversion tracking columns

Google is rolling out new conversion tracking columns for Demand Gen campaigns, giving advertisers a more nuanced view of social-style performance tracking. Details. 100% attribution to last Demand Gen touchpoint. Available at campaign and ad group levels. Specifically designed for platform-to-platform comparisons. Why we care. Advertisers can now directly compare Demand Gen campaign performance with

Google Demand Gen get new conversion tracking columns Read More »