Search Engine Marketing

Google Ads to remove parked domain placements by default

Google Ads is making a major change to its Search Partner Network by automatically opting all accounts out of serving ads on parked domains, websites that are registered but not actively developed, starting March 19. Details: Google will automatically opt out all advertiser accounts from showing ads on parked domains. The change will roll out

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Is AI making PPC marketers better or worse?

A panel of three PPC marketing experts – Greg Finn (Cypress North), Kerri Amodio (Refine Labs), and Menachem Ani (JXT Group) – tackled a fundamental question at SMX Next: Is AI making marketers better? The panel discussed artificial intelligence’s evolving role in marketing, offering insights into its promises and pitfalls. The discussion was nuanced. While AI

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7 video optimization tips to boost your organic reach in 2025

Even in 2025, as platforms like LinkedIn (not known for creativity) double down on video, many new clients coming to us still haven’t made it part of their organic strategy. So, why should you invest in video?  Here are three key reasons: Increased SERP visibility: With a targeted strategy, YouTube videos have a higher chance

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13 Google Ads Settings To Check When Running International PPC Campaigns via @sejournal, @brookeosmundson

Don’t let international PPC campaigns overwhelm you. Dive into these Google Ads settings to ensure targeted results and avoid costly mistakes. The post 13 Google Ads Settings To Check When Running International PPC Campaigns appeared first on Search Engine Journal.

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9 essential geotargeting tactics for Google Ads

Geotargeting is one of the most powerful tools in a PPC advertiser’s arsenal. Whether you’re running ads for a local business, an international ecommerce brand, or a luxury travel destination, targeting the right locations can significantly impact performance. While most advertisers understand the basics (i.e., choosing countries, cities, or setting a radius), many aren’t fully

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