Google clarifies that links in AI Overviews all share a single position in Search Console reports. The post Google Clarifies: AI Overview Links Share Single Position In Search Console appeared first on Search Engine Journal.
Read this buyer persona creation guide to take a step towards making better business, product, and marketing decisions and investments.
How to Create Your Buyer Personas: the What, the Why, and the How Read More »
Google launches a generative AI certification with free training, focusing on Google’s tools. Is this credential worth adding to your resume? The post Google Launches Generative AI Certification With Free Training appeared first on Search Engine Journal.
Leaked internal emails from Google executives show that the company’s heavily promoted “Power Pair” campaign (using broad matched kywords and PMax) push at Google Marketing Live 2024 failed to resonate with advertisers who were frustrated about being forced into automated solutions. Key points: Internal emails show Google executives acknowledged advertiser frustration with the company’s aggressive
Email leak: Google’s ‘Power Pair’ push in 2024 met with advertiser skepticism Read More »
Is there a spam problem in AI Overviews? Yes – and apparently it’s growing. Don’t believe me? Just ask Google and you’ll get the following response: Yes, there is a growing spam problem in Google AI Overviews. A recent LinkedIn post highlighted that AI Overviews are easily manipulated, regurgitating content verbatim or hallucinating incorrect information, and
There is a growing spam problem in Google AI Overviews Read More »
Google Ads rolled out device targeting options for Performance Max (PMax) campaigns, which gives you granular control that was previously unavailable at the campaign level. The new targeting options appear in PMax campaign settings. You can now include or exclude specific device types You can now gain critical control over which devices see your Performance
Google Ads adds device targeting to Performance Max campaigns Read More »
For decades, the SEO world has been divided into two camps: black hat and white hat practitioners. These opposing forces have waged countless battles across digital forums and social media. But now, a new breed of SEO has emerged. One that’s mastered the art of attention-grabbing and self-promotion. Enter the “like hat.” SEO practitioners who
The rise of ‘like hat’ SEO: When attention replaces outcomes Read More »
Even when it ranks in Position 1, Mail Online loses over half its clicks when AI Overviews appear in Google’s search results. Calling the click-through rate (CTR) “pretty shocking” Carly Steven, SEO and editorial ecommerce director for the UK newspaper, told the WAN-IFRA World News Media Congress (as reported by PressGazette): “On desktop, when we
Shocking 56% CTR drop: AI Overviews gut Mail Online’s search traffic Read More »
If you’ve played around with audience targeting in a Demand Gen or Video campaign lately, you may have thought to yourself, “Um… does something look different here?!” It’s not just you. Audience Builder is the new workflow for audience targeting in Demand Gen and Video campaigns, and audience signals in Performance Max campaigns. This isn’t
Google Ads Audience Builder: What the heck is that? Read More »
Most PPC marketers still default to static landing pages, whether it’s one catch-all page or a growing library of customized versions. You might already have dozens of static pages built for different campaigns, audiences, and offers. This is a proven approach: Create a page. Personalize it. Launch it. Optimize it. Repeat. The question isn’t whether
Dynamic landing pages: What works, what fails, and how to test Read More »
