Research on actual users shows that only 1% of AI summaries result in a click to a website. The post Pew Research Confirms Google AI Overviews Is Eroding Web Ecosystem appeared first on Search Engine Journal.
Join this tactical webinar where we’ll break down what it takes to get your brand cited, linked, and quoted in AI-generated content, intentionally. The post AI Search is Here: Make Sure Your Brand Stands Out In The New Era Of SEO [Webinar] appeared first on Search Engine Journal.
Over the past few months, we’ve conducted a sprawling investigation into Google’s inner workings. It has led to major discoveries – some of which we’re disclosing here. While we can’t reveal everything, the insights below offer a clearer view of how Google generates and ranks its results. What ~1,200 experiments reveal about Google’s inner workings
Inside Google’s secret search systems: 1,200 experiments, AI agents, and entities Read More »
The Google June 2025 core update started on June 30, 2025 and completed on July 17, 2025, after a 16 day rollout. Early indications from the data providers show this update was one of the larger core updates we’ve seen in some time. In fact, it seems like some sites hit by the September 2023
Data providers: Google June 2025 core update was a big update Read More »
Rankings are the comfort food of SEO reporting. Easy to track. Familiar. Quantifiable. But rankings are a vanity metric. In 2025, your position in Google is just one piece of the visibility puzzle, and honestly, not even the most important one. Between AI Overviews, carousels, Reddit threads, video packs, TikToks, and your competitors’ paid placements,
How to audit your brand’s full SERP presence Read More »
Moving from keywords to topics is just the start. Here’s how to operationalize a topic-first SEO strategy across content, linking, and measurement. The post Operationalizing Your Topic-First SEO Strategy appeared first on Search Engine Journal.
Operationalizing Your Topic-First SEO Strategy via @sejournal, @Kevin_Indig Read More »
Nearly two-thirds (62%) of consumers trust AI to guide brand choices, matching traditional search during key decision-making moments. That’s one big finding from Yext’s new report, AI Search Archetypes, released today. By the numbers. Adoption of AI tools is growing – 43% use AI tools daily, and 75% use them more today than a year
43% of consumers now use AI tools daily: Report Read More »
Performance Max blends automation and scale, but at what cost? Get a level-headed look at where it fits in modern PPC strategy. The post Should Advertisers Rethink The ‘For Vs. Against’ Stance On Performance Max? appeared first on Search Engine Journal.
Should Advertisers Rethink The ‘For Vs. Against’ Stance On Performance Max? Read More »
It’s frustrating when Google hides query data, but the search terms report still offers valuable insight if you know how to filter it. With the right approach, you can reduce wasted spend, improve performance, and even uncover new revenue opportunities. This article covers through seven filters we regularly use at my agency to keep client
7 Google Ads search term filters to cut wasted spend Read More »
Is your first instinct often to publish more content? More blog articles, more landing pages, more guides. Well, here’s an SEO truth that gets overlooked: Producing more isn’t always the best way to get better results. If your website already includes a blog, product or service pages, and resource articles, you likely already have most
