Search Engine Marketing

Google AI, ChatGPT rarely agree on brand recommendations: Data

Google’s AI Overviews and AI Mode and OpenAI’s ChatGPT often give consumers different brand recommendations – a potential warning sign for marketers chasing AI visibility – according to a new BrightEdge analysis. The big picture. ChatGPT and Google’s AI Mode and AI Overviews disagreed on brand recommendations nearly two-thirds of the time (61.9%), according to BrightEdge’s

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ChatGPT, AI tools gain traction as Google Search slips: Survey

Google’s role in everyday information seeking is shrinking, while AI tools – particularly ChatGPT – are quickly gaining ground. That’s according to a new Higher Visibility survey of 1,500 U.S. users. By the numbers. Google’s share of general information searches fell from 73% in February to 66.9% in August. Other survey findings: ChatGPT use nearly

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How to get your service area business verified on Google

Getting your service area business verified on Google can be challenging, especially when video verification is required.  What Google expects to see isn’t always clear, and that uncertainty can lead to denials.  But with a little preparation, you can eliminate the guesswork and ensure a smoother verification process.  Learn how to get your business verified,

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From Plugins To Performance: What CMOs Need To Ask About Their WordPress Stack via @sejournal, @alexmoss

From hosting to plugins, your WordPress stack shapes performance and growth. Here’s what CMOs need to audit for a marketing-driven setup. The post From Plugins To Performance: What CMOs Need To Ask About Their WordPress Stack appeared first on Search Engine Journal.

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SEO personas for AI search: How to go beyond static profiles

Simplified personas built as fictional characters with broad pain points are outdated in the future of search.  Think “Curious Cathy,” who just wants to learn more about your product, or “Technical Tom,” who has years of experience in his field and can handle more detailed breakdowns. Static personas once helped, but they no longer reveal

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