TVision won a jury trial regarding its use of digital signatures to recognize audio content, which Nielsen alleged was infringement. Plus: Consumer wearable hardware businesses often grow quickly but lack staying power. The post Nielsen’s Ill-Fitted Suits; Wearable Do The Ads Go? appeared first on AdExchanger.
Nielsen’s Ill-Fitted Suits; Wearable Do The Ads Go? Read More »
Coca-Cola’s $4 billion media and data account, soon to be reviewed by the soda-maker, is set to be one of the biggest prizes contested by media agencies this year. It’s not just about the media spend, though. In the pitch room later this year, top execs at incumbent WPP and bête noir Publicis Groupe will
The pros and cons of the industry’s demand side platforms (DSPs) used to be something only media buyers cared about. Now, it’s a highly competitive patch being fought over by some of the largest companies in tech. The Trade Desk, the sector’s largest independent player, is under pressure from Amazon, while smaller providers like Yahoo,
Digiday Scorecard: As competition between DSPs heats up, buyers rank market rivals Read More »
Traditional text-based ad targeting will always have its place. But in an ad marketplace run by AI agents, it may need to be replaced as the primary method of aiming ads. Imagine, instead of having to pick out keywords or check off audience segments, an advertiser could simply set a single value representing the specific
WTF is vector-based ad targeting? Read More »
Every year, the advertising industry takes over a small stretch of the French Riviera and pretends it’s normal. The yachts, the credential corridors, the fedoras — all of it lands in roughly the same place. We made a map. It’s judgmental. So, frankly, is the Croisette. Continue reading this article on digiday.com. Sign up for
The official judgmental map of Cannes Lions 2026 Read More »
Not too long ago, TikTok was postured as the future of search. Where Google returned links, TikTok served short-form videos showing people how to cook, where to eat and what the ingredients actually looked like. Then large language models (LLMs) arrived and rewrote the dynamics of search entirely. That doesn’t necessarily hurt TikTok, said Isobel
As AI reshapes search, TikTok turns discovery into a performance pitch Read More »
Another year, another recording of the Croisette’s priorities. The money moved, the language shifted and a few things everyone assumed were permanent turned out not to be. Some of this was obvious. Some of it wasn’t. Here’s Digiday’s guide to what’s in and out at the Cannes Lions Festival 2026. InOpenAI courting advertisersOut Perplexity courting advertisers
The definitive Digiday guide to what’s in and out at Cannes 2026 Read More »
Publicis and The Trade Desk have made up, which is either a triumph of negotiation or a sign the whole thing was never quite as dramatic as it seemed. The resolution, announced earlier today (June 12) in a joint statement, came after months of public rebukes, audits and no shortage of background briefing from both
Publicis and The Trade Desk settle their dispute, but tell no one why Read More »
The mascot’s appearance on “Fudd Around and Find Out” is part of a larger push from the insurer to move past “one-way advertising.”
Geico Gecko steps into new role as AI-generated podcast guest Read More »
Brands can reach Walmart’s U.S. customers through YouTube campaigns and see how those ads impact sales.
Sociable: Google enlists Walmart Connect to enhance YouTube ad insights Read More »
