Chat To Cart As more people use AI chatbots for, well, everything, advertisers need to blow up their old playbook. Take product research. Brands have a tremendous opportunity to get in front of consumers as they move away from classic Google Search in favor of recommendations from AI, according to Debra Aho Williamson, founder of […]
The post Are Chatbots Replacing Search?; AI Is Muddying How Ad Tech Describes Itself appeared first on AdExchanger.
