Marketing

The crunch moment in Google’s antitrust battles with the Justice Department over its ad tech stack looms ever closer, with Justice Leonie Brinkema expected to issue her remedies ruling by the close of Q1.  While these deliberations take place in the chambers of a courtroom in the Eastern District of Virginia, developments elsewhere underscore the […]

OpenAI is still in the foothills of building an ads business, and it’s looking for ad execs to help map the climb. The The roles posted since the turn of the year make clear just how early and foundational the effort is. There are no ad sales chiefs with deep agency relationships, no account managers

Netflix dropped two sets of numbers on the same day: its 2025 full-year earnings and a revised offer for Warner Bros. Discovery. During a call with investors, Netflix boasted that it beat its revenue expectations for last year, ending 2025 with $42.5 billion in revenue, a 16% year-over-year jump. The post Netflix Doubled Its Ad

Publishers are always looking for ways to improve engagement with subscribers and, ultimately, increase revenue. Between diversifying revenue streams, increasing subscriber retention and trialing new features, publishers’ subscriber programs serve many purposes. As acquisition costs rise and audience data becomes harder to access, publishers are increasingly turning to community not as an engagement tactic, but

This year, the organizations modernizing European media are pioneering interactive formats that drive engagement and impact, while premium contexts build trust and authority. Digiday Media Awards Europe finalists are also pairing innovation with sustainability, thoughtful design and seamless omnichannel storytelling to enhance user experience across touchpoints. In the Best Use of Interactive Content category, UBS

Brands are blending digital platforms with real-world environments to create immersive, personalized experiences that translate online energy into human connection. From awareness to ownership and advocacy, this year’s Digiday Marketing and Advertising Awards Europe nominees prioritize frictionless journeys that deepen loyalty, strengthen brand perception and deliver sustained business results. In the new Best Out-of-Home Campaign

Advertising performance and media quality are top of mind for buyers. But open web publishers lack tools for signaling their high-performing media in programmatic bid requests. So there is a surfeit of vendors and data suppliers looking to fill the need. Gamera, a media quality measurement startup for publishers founded in 2022, announced on Tuesday

A jury in California awarded $18.3 million to video measurement firm iSpot to resolve its lawsuit against EDO, a measurement company co-founded by actor Ed Norton. The post A Jury Orders EDO To Pay $18.3 Million To iSpot Over Data Misuse appeared first on AdExchanger.

As the creator economy matures, falling foul of disclosure rules is an expensive risk for creators.  Today, BBB National Programs is setting out to standardize disclosures, measurement and accountability across the creator economy – a move aimed at bolstering brand confidence while protecting creators.  It is launching a creator certification program, through its non-profit foundation