The generative AI hype has seemingly infiltrated everything, including influencer marketing. In response, influencers and content creators are taking a closer look at their contracts with brands, and are ultimately looking to future-proof their intellectual property and content usage rights. “My voice is everywhere, and it does create a little bit of a sense of […]
Some brands–but not many–can get away with “unhinged” as a thematic cornerstone of their advertising. Totino’s, best known for its pizza rolls, counts itself among that wacky niche, with the latest evidence being an absurdist campaign steeped in ’90s nostalgia and sight gags. And if you don’t get the joke, well, you’re not the demo….
Sun Puppets and Food Faces: Totino’s Drops Surreal Ads to Debut Breakfast Bites Read More »
Ad sales derived from marketplace sellers climbed nearly 50% in fiscal Q2 while Walmart has been focused on growing in-store and offsite offerings.
Walmart’s ad unit extends blockbuster growth streak, boosting profits Read More »
Online retail and online travel are expected to increase their share of the global digital economy going forward, according to a recent Forrester report.
The digital economy is poised to grow: Here’s what the numbers say Read More »
Guinness is kicking off the largest global campaign in its history to mark its debut as the official beer and non-alcoholic beer partner of the Premier League. In June, the Diageo-owned brand announced a four-year deal with England’s Premier League, after beating Heineken in a multimillion-pound bidding war to replace Budweiser as the official beer…
Guinness Wants to Be Soccer Fans’ Favorite Beer With Premier League Partnership Read More »
To drop all at once or release weekly? That is the question that continues to plague some streaming services. However, according to a new study from Fandom, there’s no simple answer or one-size-fits-all approach to figuring out which type of model works best for each streaming platform. However, several indicators may help guide the way…
Binge or Weekly? Here’s the Best Way for Streamers to Release Shows Read More »
Dove, continuing its quest to bust stigmas, tackles the beauty industry’s youth obsession head-on with a campaign starring women of a certain age who have relied on a brand mainstay for decades. A woman named Vanessa, for instance, has been using Dove Body Bar since 1958. She appears in the commercial dressed in denim and…
Dove Drops Age-Defying ‘Beauty Never Gets Old’ Campaign Read More »
Sensodyne wanted to do more than just get a sense of whether people were paying attention to its TV ads. The Haleon-owned toothpaste brand also wanted to optimize for attention. The post How Sensodyne Is Optimizing TV Ads Using Attention Metrics appeared first on AdExchanger.
How Sensodyne Is Optimizing TV Ads Using Attention Metrics Read More »
Social commerce is already huge in the Asia-Pacific market, and it’s poised to blow up worldwide in the coming years. In 2023, social commerce generated an estimated $571 billion globally. With a compound annual growth rate of 13.7%, revenues are expected to surpass one trillion dollars by 2028. In China, the social commerce market is
How TikTok Shop Is Redefining Social Commerce In The US Read More »
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Totally Brand Safe appeared first on AdExchanger.
Comic: Totally Brand Safe Read More »
