Marketing

Gavin Dunaway, marketing director, The Media Trust Good news for local media, particularly news sites, has been in short supply for the last several years. However, the estimated $16 billion in U.S. political advertising spend expected in 2024 may be a lifeline for digital publications dealing with advertisers’ economic anxiety and overzealous brand safety blocking. […]

Custom features within Netflix’s ad-supported plan round out the effort, which leverages Google’s Lens technology to allow viewers to shop the show.

Until last year, video was a largely untapped revenue opportunity for Advance Local, a media group that operates local news sites. It was mostly “on the back burner,” said Grant Whitmore, VP of ad tech and programmatic revenue. Although the sites under its umbrella, including Syracuse.com, MassLive.com, OregonLive.com and NJ.com, produced a bit of video

For a startup, 20 years can feel like a long time. But for e.l.f. Cosmetics, the upstart beauty brand that made good, it doesn’t feel that way. “We might be pretty big right now,” e.l.f. Chief Brand Officer Laurie Lam told AdExchanger. “But we are not a leader, necessarily, in the sense that we don’t

Although a relatively new development, brand safety has become a standard condition for digital advertising campaigns. These solutions are meant to protect advertisers from being associated with online content that might harm their reputation. However, the current technology for determining what counts as “brand safe” is one-dimensional, outdated and has not evolved with advancements in

Since introducing ads two years ago, Netflix’s ad team has clashed with streaming management and studio execs. Plus, “brat” summer is over; “demure” autumn might be next. The post Ads And Tough Trade-Offs; Can An Organic TikTok Trend Survive The Brands? appeared first on AdExchanger.

Two years into its Web3 roadmap, Adidas is on the cusp of launching its first avatar product. It’s a signal that the company is still full steam ahead on the metaverse — and the use of blockchain tech to build it. The avatars, part of Adidas’ “ALTS” storyline, which ties the company’s non-fungible token products into

As the English soccer season kicks off once again, one club’s working to create new advertising real estate on its player jerseys. Manchester United kicked off this season with its first ever back-of-shirt sponsor, U.S. tech brand Snapdragon, which will also take over the club’s front-of-shirt spot from SaaS firm TeamViewer. The brand, which is

The long game of sports investment got a bit more intense over the summer, as the Summer Olympics in Paris generated the most buzz in years, the NBA/WNBA landed a massive $76 billion rights deal that ramped up the amount of sports streaming/CTV content to unseen heights and women’s sports grabbed a greater share of