CallRail, the AI-powered lead intelligence platform, has partnered with ServiceTitan, a software platform built to power the trades. The integration will allow mutual customers – including those in HVAC, plumbing, pest control and electrical – to access valuable information about their prospects and customers. The integration will ensure that the complete customer journey, from lead… […]
Netflix declined to disclose upfront commitments in dollar amounts or share specific percentages regarding where its commitments came from or what they’re earmarked for. The streamer’s lack of transparency is drawing the ire of the TV ad industry. The post This Year’s Upfront Results Showcase Netflix’s Lack Of Transparency appeared first on AdExchanger.
This Year’s Upfront Results Showcase Netflix’s Lack Of Transparency Read More »
Roku could start running ads every time you pause a blu-ray. Plus, the kickbacks required to play in the retail media market might eventually shut out all but the biggest brands. The post CTV Ads Take Over Pause Screens; How Retail Data Fees Price Out Smaller Brands appeared first on AdExchanger.
CTV Ads Take Over Pause Screens; How Retail Data Fees Price Out Smaller Brands Read More »
New ads from the Sazerac whisky brand star comedians Andrew Santino and Stavros Halkias and poke fun at outrageous bets placed around games.
Fireball fuels football rivalries with first-ever paid TikTok campaign Read More »
The brand will reimburse five consumers’ moving fees to relocate to the Mountain time zone who explain on TikTok how they plan to enjoy the outdoors.
Mountain Dew claims its own time zone with geofenced offer, TikTok push Read More »
I’ve never met a CMO or any high-level executive who doesn’t wrestle with a nagging fear of being “found out” or wonder if they are truly up to the task. A fear that is probably not helped by the fact that CMOs have the shortest average tenure in all C-suite at 3.5 years. The truth…
4 Ways CMOs Can Manage Imposter Syndrome Read More »
The annual Intel Extreme Masters Counter-Strike 2 tournament in August drew a sold-out crowd of 13,000 people to the Lanxess Arena in Cologne, Germany, and broke its previous viewership record of 700,000 with more than 1 million people watching the games from home. Much like a conventional sporting event, the attentive audience was also exposed…
Amid Esports Boom, Legacy Brands Like Unilever Enter the Games Read More »
Nick Saban isn’t a cranky, wisened college football coach; he just plays one in Vrbo ads. More than a year after stepping away from the University of Alabama and a career that spanned nearly half a century, Saban kicks off the 2024 college football season by turning a sports marketing caricature of his on-field and…
How College Football, Deion Sanders and a Duck Made Nick Saban a Vrbo Ad Star Read More »
Catherine Tan-Gillespie, a company veteran, will hold dual roles related to marketing and development as KFC tries to break out of a slump.
KFC names new US CMO to bolster turnaround efforts Read More »
The limited-edition Beauty Bar can be obtained via a giveaway and is being supported by partnerships with Black Girls Tennis Club and Bras for Girls.
Dove, Venus Williams support teen girls in sports with tennis-inspired soap Read More »
