Marketing

DMEXCO Briefing: Google’s antitrust troubles spark uneasy schadenfreude

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To receive our daily DMEXCO briefing over email, please subscribe here. For nearly two decades, ad execs have watched Google tighten its grip on ad dollars, moving from frustration to horror, and finally, to resigned apathy. It wasn’t just that Google was cutting them out — it was that Google was winning, untouchable and unchallenged. Every […]

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Is digital OOH winning over more political advertisers? Kind of

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With less than two months to go before the most consequential presidential election in recent U.S. history, estimates of the advertising dollars being dropped into the race keep going up — as high as $12 billion, according to eMarketer.  There’s no doubt that television, in particular local TV, will benefit greatly from this bounty of

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‘There’s a point of diminishing returns’: Why retail media’s reckoning is said to be on the horizon

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With more than 200 retail media networks (and counting) and finite media dollars, agency executives say a retail media reckoning may be on the horizon. Retail media networks (RMNs) have been touted as the industry’s latest silver bullet. But given that glut of competition, agency execs say they’re advising clients to be more calculated with

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Fruit by the Foot Plays Up its Lengthy Eating Time in Wacky Campaign

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Fruit by the Foot, a legacy General Mills product, is actually longer than a foot. In fact, it’s closer to three feet, which can take a considerable amount of time to consume, inspiring a wacky campaign where teenage fans age several decades between the start and finish of the snack. The brand, which hasn’t advertised…

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Paramount+ Returns With Peak Screaming Collection to Scare Up Horror Demand

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Paramount+ wants to give subscribers a reason to scream… again. Today, the Paramount+ Peak Screaming Collection returns to the streaming service just in time for Halloween next month. The collection, which is back for its fourth year, is expanding to feature over 450 new originals, fan-favorite horror movies, and Halloween episodes from popular series. “Each…

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New DEI-Focused SSP Wants To Put More Money Into The Hands Of Publishers

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Programmatic media buyers care about serving the needs of their advertiser clients. But there’s no reason they can’t also help publishers – especially diverse publishers – at the same time. The post New DEI-Focused SSP Wants To Put More Money Into The Hands Of Publishers appeared first on AdExchanger.

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