Marketing

Google has claimed a rare legal victory with the European Union General Court’s overturning the €1.49 billion antitrust fine levied on the internet giant in 2019. The verdict was a huge victory in Google’s struggle with the EU, signalling a turning point in the long-running dispute over competition in digital advertising. The case focused on… […]

The TV industry has come a long way from the early days of cord-cutting skepticism. Today, consuming entertainment on the living-room screen over the internet is the norm. According to Nielsen’s The Gauge, streaming services accounted for 41.4% of TV viewing in July – the largest share for any viewing format in its history. With

Discover how to transform customer engagement with unified marketing strategies that increase customer value and drive loyalty.

Earlier this week, I attended the National Advertising Division’s ad law conference in New York City, where I heard two top Federal Trade Commission officials express two very different points of view about the agency’s agenda. On Monday, Samuel Levine, director of the FTC’s Division of Consumer Protection, delivered an address to a room of

The EU is preparing charges against Alphabet for breaching the Digital Markets Act. Plus: Meta’s ad platform has been quite buggy lately. The post Google vs. Global Watchdogs; Is Meta Buggier Than Ever? appeared first on AdExchanger.

The U.S. Department of Justice has rested its antitrust case against Google’s display advertising business, alleging that it monopolized key digital advertising technologies through a series of anticompetitive practices.  It argues that over the past 15 years, Google has systematically acquired competitors, manipulated ad auctions, and used its dominance in various parts of the ad

At TwitchCon on Sunday, Sept. 22, the livestreaming services provider StreamElements announced a new “side sponsorship” tool intended to help online creators work with multiple brands simultaneously.  Since 2016, StreamElements has provided tools and services to help connect livestreamers with brands and potential advertisers. At the moment, the company works with about 20 million creators

It may not be the only one in the marketing landscape, but there’s a power struggle happening in the world of commerce media. It’s a tale as old as Amazon itself — and for the record, Amazon is 30 years old. Last week’s news that agency holding company Publicis Groupe was acquiring Mars United Commerce

It can be tough growing a company in a competitive landscape — especially if you don’t know what to prioritize to get there. Earlier this month, Will Anderson, former vp of growth at performance marketing agency Journey Further, founded and launched performance marketing consultancy Growth Society to change the way brands strategize for growth. Led