Marketing

As fractional or part-time execs become more commonplace throughout organizations’ leadership suite, the fractional CMO is still chief among them.  When organizations bring in fractional CMOs, doing the day-to-day job of directing the marketing arm of the company is just one element of the remit. Often, according to current and former fractional CMOs, another element […]

The publishing industry faced volatile times throughout most of 2024. The L.A. Times, Business Insider, The Wall Street Journal, Chicago Tribune and The Washington Post all laid off staff in the last year. Along with those layoffs, publishers have also been hit by major changes within the advertising industry as a result of Google’s revision

Calling 2024 eventful for TikTok would be putting it mildly: from flirting with a ban to sparring with creators in court, cozying up to publishers, reshaping how we search and diving headfirst into e-commerce, TikTok is straddling chaos and opportunity while trying to lock down its place in an increasingly splintered digital world. So, when

This State of the Industry report, sponsored by PubMatic, examines how marketers are adjusting their performance marketing strategies and allocating resources outside of walled gardens for success now and in the future.   Performance marketing has cemented its position as the dominant paradigm for advertisers on the hook for ROI. The basic formula is simple: Marketing

If Judge Leonie Brinkema, who’s presiding over Google’s ad tech antitrust trial in Virginia, had a catchphrase, it would probably be “Let’s move this along.” Since the trial began on September 9, thousands of documents have been entered into evidence, and Judge Brinkema has listened to roughly 80 hours of testimony. Now that the DOJ

FCB/Six is seeing double-digit growth at an otherwise sluggish time for the industry, speaking to rising client demand in areas like CRM and loyalty.