Marketing

From Banksy and Bernanke to Bell and Jedi Blue, the coterie of internal Google code words that will likely pop up during the Department of Justice’s antitrust trial against Google shed a curious light on various aspects of the case — and many of the giant’s past and present ad tech operations. The biggest ad-tech […]

Next week (Sept. 9) marks the beginning of one of the most pivotal antitrust trials in U.S. history, a case that could send shockwaves through the ad industry. Central to the trial is an investigation into whether Google’s business practices and corporate culture have been skirting the rules of fair competition. Here’s a rundown of

The memeification of movie marketing is underway.  Finding ways to capitalize off of the cultural conversation, much of which takes place online and within memes, is crucial for movie marketers, according to agency execs, who say that the approach will only be more commonplace, especially with Blockbuster movies. “In order to not be irrelevant, [movie

This election cycle, one of the lessons learned from consumer advertising is the use of connected TV to target ever-more precise audience segments. Ad spending on CTV inventory among presidential, local and down-ballot campaigns is rising. In some cases, campaigns are spending up to 80% of their media budgets on CTV. AdImpact estimated that $1.1

As the US Open comes to a conclusion, the tennis tournament is teaming up with other major tennis events to keep the excitement rolling inside Roblox. It’s a demonstration of the power of gaming — and the metaverse — to build bridges across intellectual properties and their fandom. At this year’s US Open, the United States

Artificial intelligence is often incorrectly touted as a one-size-fits-all solution to any problem. But Omnicom’s new generative AI virtual assistant, Omni Assist, is narrowing AI’s focus to solve for specific agency challenges. The post How Omnicom’s AI Virtual Assistant Does The Campaign Grunt Work For Planters appeared first on AdExchanger.