Earlier this week, Spotify confirmed it is piloting its own ad exchange or supply-side platform to enhance its revenue margins further as it turns a profit for the first time. Spotify is piloting an SSP, Spotify Ad Exchange (SAX), focused on video ads to scale its automated advertising solutions, according to an Oct. 22 Axios […]
Spotify tunes up its ad tech as it looks to attract even more ad dollars Read More »
In the Town Hall sessions at the Digiday Media Buying Summit, which wrapped on Oct. 17 in Palm Springs, California, media agency folk decried the continuing challenge of scope creep — when clients ask for work to be done on their behalf that falls outside the scope of work initially agreed upon. But they also
Overheard at DMBS: The problem with scope creep — and how to get over it Read More »
After making millions of dollars through Fortnite Creative, the development studio JOGO has hired a $2 million payroll of experienced game developers, with the goal of bringing premium-quality titles to the platform. JOGO was founded in May 2024 by Fortnite influencers Andre “Typical Gamer” Rebelo and Chad “Mustard Plays” Mustard and Unreal Editor for Fortnite
Why JOGO is spending millions of dollars to publish ‘AAA’ games on Fortnite Creative Read More »
The offering shuts down other apps, notifications and camera functions for a set period of time, addressing a consumer desire to unplug.
Heineken turns any phone ‘boring’ to encourage IRL connection Read More »
The free app will launch Nov. 18 and include podcasts, games, interactive stories and original animated shows like “Legends of Evergreen Hills.”
Chick-fil-A targets families with entertainment-focused mobile app Read More »
The retailer’s latest effort centers on affordable, easy gifting and includes its first-ever holiday jingle made with TikTok personality Lubalin.
Urban Outfitters says ‘Happy LOLidays’ with social-focused holiday campaign Read More »
We discuss the rise of curation in programmatic buying and the current backlash. Is curation an ad network with new window dressing? And will it save or undermine the open web? The post The Curation Debate appeared first on AdExchanger.
The Curation Debate Read More »
Nichole Robillard, who recently led a rebrand for Smokey Bones, was praised for her ability to blend creative and operational expertise.
Red Lobster appoints new CMO to usher in post-bankruptcy era Read More »
A radio station in Poland has replaced its human journalists with AI. The Associated Press reported that weeks after letting its journalists go, OFF Radio Krakow relaunched with what it said was “the first experiment in Poland in which journalists … are virtual characters created by AI.” The station in Krakow said its three avatars…
Oh Boy: Radio Station in Poland Replaces Journalists with AI Read More »
Melinda Spence, head of measurement and insights, Activision Blizzard Media Attention has become one of the most valuable yet elusive resources for brands. With consumers engaging with multiple screens, platforms and content streams simultaneously, capturing and sustaining attention has never been more essential. Amid this competition, one medium stands out for its ability to hold
Winning the attention game: How brands are thriving in gaming’s immersive worlds Read More »
