Now that Apple has adopted Rich Communication Services, here’s how brands can prepare to use the business side of the messaging standard.
5 ways marketers can master RCS for mobile messaging Read More »
The creative minds behind the cult Netflix comedy developed spots where suburban dads confront an alien who devoured their snacks.
Totino’s touts pizza roll value with ‘I Think You Should Leave’ creators Read More »
The Halloween content series now in its second year will also be leveraged by Hulu to support its Huluween campaign and new original film, “Carved.”
Snapchat brings back Phantom House series with Maybelline, State Farm Read More »
Originally, Ad-Shield Co-Founder and CEO Joon Yu intended to build software to block ads, not for ad block recovery. The post Ad-Shield Wants To Be The Adblock Recovery Tool For When All Others Fail appeared first on AdExchanger.
Ad-Shield Wants To Be The Adblock Recovery Tool For When All Others Fail Read More »
The delivery platform also added offsite capabilities and sponsored brand placements for CPG brands as delivery platforms race to improve ad offerings.
Chipotle, Sweetgreen leverage DoorDash’s new ad platform for restaurants Read More »
The holiday season is here, and understanding how different generations plan to shop can help you tailor your messaging, media planning and creative based on the generation you’re targeting. Our recent survey of 1,000 US consumers revealed their spending habits, shopping timelines and purchasing preferences by generation. Here are the five biggest trends that the
How Different Generations Will Shop This Holiday Season Read More »
Running an advertising arm is very different from selling groceries, executives said during a virtual event hosted by Grocery Dive and Marketing Dive.
‘Not a banana’: Ahold Delhaize USA, Giant Eagle talk retail media strategies Read More »
The campaign for one leg of the brand’s Sunsets Festival World Tour saw 5.1 million impressions and utilized several ad formats to drive results.
How Corona found success with YouTube Shorts Read More »
Instead of hiring an agency to manage its latest ad campaign, the whiskey brand Four Walls took an alternative approach: hiring its community. Four Walls is launching a promotional merchandise line today emblazoned with rose imagery inspired by one of the brand’s fans, Emberlin Leja, who wrote to the company to share the story of
How whiskey brand Four Walls ‘hired its community’ to run a UGC ad campaign Read More »
It’s a wrap on the US v. Google antitrust case, at least for now. Then, behind the IP infringement claim on the openRTB spec that ruffled feathers at the IAB Tech Lab. The post The US v. Google Witnesses Have Spoken – Now What? appeared first on AdExchanger.
The US v. Google Witnesses Have Spoken – Now What? Read More »
