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This story was originally published on sister site, Glossy. On Tuesday, the U.S.’s contentious and historic presidential election, between Democratic candidate Vice President Kamala Harris and Republican candidate Donald Trump, came to an end. The result: Former President Trump won the election, becoming the second president to win two nonconsecutive terms and the first convicted […]

The Trade Desk grew by 27% year over year in Q3, with revenue now totaling $628 million, and net profits up from $39 million to $94 million in the same period. Snooze. What’s new? Well, without breaking out new revenue metrics, The Trade Desk did divulge some interesting tidbits about their business. For instance, while

The big trend in Q3 earnings this year was streaming growth, and Paramount was no exception according to Friday’s earnings call. The post Paramount’s CTV Wing Achieves Its Second Quarter Of Profitability In A Row appeared first on AdExchanger.

TV measurement is migrating from traditional sample-based systems to solutions built on big data. In other words, measuring TV audiences is becoming an incredibly complicated task, and almost no one knows that better than members of the Coalition for Innovative Media Measurement (CIMM). The post How Do You Solve A Problem Like TV Measuring? Maybe

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …    The post Comic: Meet The Metrics appeared first on AdExchanger.

AppLovin might be the next breakout in retail media. Plus, some advertiseres have already turned off TikTok Smart+. The post AppLovin Meets The Commerce Media Trend; Passing The Test appeared first on AdExchanger.

Donald Trump’s return to the White House might shock some – unless you’re tuned into the likes of Adin Ross, Andrew Schulz and, of course, Joe Rogan. These voices in the so-called “manosphere” – a loosely defined group of misogynistic, male influencers – are shaping the cultural zeitgeist more than ever. Trump knew it too.