As gaming takes a central role in the rise of transmedia content, a team of writers is using DC Comics superheroes to demonstrate the benefits of direct interplay between a TV series and a video game. Last month, Digiday covered the launch of “DC Heroes United,” a cartoon series featuring classic DC characters such as […]
The fragmented social landscape continued to splinter in 2024, as traffic from social media platforms sent to publishers’ sites continued its steady decline this year. The bright spot? Largely Google. Publishers saw increases in traffic from Google Discover — and Google Search’s generative AI feature hasn’t had a negative impact on the traffic to publishers’
The polarization of the country has been in sharp focus for some time, especially the second half of the year. That polarization isn’t new: There’s been a brewing — some might say bubbling or even boiling — so-called culture war for years and it’s spewed far beyond the political realm to become a norm that
Marketers may become part of the culture war — even if they didn’t intend to be Read More »
Reggie Riley, head of U.S. ad business, SmartNews Amid overwhelming amounts of content, advertisers face the challenge of capturing audiences’ attention effectively in the era of information overload. While many brands aim to reach a broad audience, targeting consumers deeply engaged with news offers distinct advantages. These individuals are informed, attentive and more likely to
Why news consumers are a goldmine for advertisers Read More »
The company will also reduce its reliance on promotional activity and paid traffic as it seeks to reclaim a premium positioning with sports as its North Star.
Nike shifts more performance dollars to brand building as part of reset Read More »
CMO Matt Bruhn explained how the better-for-you brand is disrupting Big Soda holiday advertising alongside indie agency Callen.
Campaign Trail: Olipop gets in on holiday cheer with stop-motion yetis Read More »
In 2024, brands leaned into creators that had unique perspectives to reach specific demographics. But brands also need to stay ahead of the curve in finding the next big creators to work with. The next wave of creators are appealing to Gen Z audiences with niche content about topics like beauty, politics, and education. ADWEEK…
Here Are the Creators Brands Need to Know About in 2025 Read More »
Helene Dick has joined independent creative agency Special US as head of strategy, the agency shared with ADWEEK. She will report to Special Group CEO Kelsey Hodgkin. Dick is a seasoned agency executive, having spent more than two years prior at TBWAMedia Arts Lab as executive director of strategy for the Apple account, where she…
Special US Taps Helene Dick as Head of Strategy Read More »
The year is ending, so it’s time to go back down the witches’ road and bring you the can’t-miss TV of 2024. ADWEEK’s “best of” TV and streaming list is a little different from others. Though plenty of lists will include the usual prestige players, we’re changing things up and bringing you the shows from…
The 10 TV Shows You Need to Watch and Stream From 2024 Read More »
Let the games begin! When Squid Game returns to Netflix on Dec. 26, its tentacles are guaranteed to grasp hold of the global pop culture conversation. A new campaign from the streamer and WhatsApp hopes to make the messaging platform the forum of choice for the South Korean show’s international fanbase. The campaign includes two…
WhatsApp Teams Up With Netflix To Lure Squid Game Fandom Read More »
