To wrap up Digiday+ Research’s 2024 CMO Strategies series, we’re looking at some of its biggest trends and breaking down key findings from each report. The current state of marketing channels Each of the four channels Digiday+ Research examined in our CMO Strategies series draws on a different set of marketing tactics and is influenced […]
CMO Strategies: A playbook for marketing channels Read More »
Even billionaire-backed media companies are not immune to the challenges facing the media and digital advertising industries. Last week, 22 staffers were laid off from Time — which is owned by Salesforce founder and CEO Marc Benioff and his wife and philanthropist Lynne Benioff — as part of a larger reduction of operational costs amid ad
The tie-up will be promoted via TV and online ads and includes a new cereal that mixes Cinnamon Toast Crunch, Lucky Charms and Reece’s Puffs.
General Mills teams with Kelce brothers for Cereal Training Camp Read More »
Google planned to spend hundreds of millions of dollars incentivizing agencies to purchase certain types of its media, according to new documents filed last week in the Department of Justice’s upcoming antitrust trial against Google. The documents reveal the inner workings of Google’s incentive programs with agencies and advertisers. The program gave agencies discounts, special…
Google Sought to Pay Agencies Hundreds of Millions to Sway Media Buys Read More »
The brand has an ambitious full-year goal to limit declines to 10% or less, and a lot is riding on the holiday quarter.
Heydude taps Sydney Sweeney for campaign emphasizing comfort Read More »
The partnership weds audience segments drawn from across all of the major leagues with insights from Dentsu’s data-driven platform, Merkury.
Dentsu enriches sports marketing data strategy with Sports Innovation Lab Read More »
The projected 10.5% rise in spend this year is a 2.3 percentage point upgrade to WARC’s prior forecast and reflects ongoing artificial intelligence hype.
WARC: Global ad spend to top $1 trillion in 2024 Read More »
The energy drink’s expanded NIL roster of Heisman hopefuls will feature in a campaign including TV spots, social content and activations across channels.
Celsius centers campaign on college football to further Gen Z marketing Read More »
The used car retailer’s latest campaign guides consumers through a spooky BeetleMax dealership and offers a fresh twist to the iconic “Day-O” tune.
CarMax depicts car-buying nightmare in new ‘Beetlejuice’ ads Read More »
On Monday, FreeWheel announced the integration of Proximic by Comscore’s contextual audience data directly into its ad management platform. The post Comscore Audience Data Will Now Be Available In FreeWheel’s Platform appeared first on AdExchanger.
Comscore Audience Data Will Now Be Available In FreeWheel’s Platform Read More »
