Marketing

This week’s Future of TV Briefing looks at how advertisers’ struggles to manage ad frequency are affecting people’s purchase decisions. IDing the overexposure issue Amazon’s new ad load, Meta’s new AI video generator, Vizio’s new deal and more IDing the overexposure issue For years, ad buyers have been complaining about their struggle to manage how […]

This is a digest version of Digiday+ Research’s Media Agency Report 2024: The state and future of the media agency, from client spending to retail media’s impact. It’s shaping up to be a bigger and better year for ad spending in 2024. And the agencies Digiday surveyed for its third-annual media agency report said they’re

The lines between influencers and athletes are overlapping — and marketers are taking notice. Brands see sportspeople as a means of reaching engaged, focused fan communities — particularly amid rising interest in women’s sports, college sports and an expanding name, image and likeness (NIL) industry. The topic was a conversation point across at least eight

Consumer attitudes toward data privacy may never actually be factored into national privacy legislation to the extent it should — if that legislation ever takes place. Nevertheless, marketers certainly need to be aware of how their potential customers feel about their data being shared. One thing’s for sure, according to consumer research Omnicom Media Group

On Tuesday, Meta announced that it’s testing several new generative AI tools, including one that can animate static images and turn them into full-blown video ads. Another test involves adjusting the aspect ratio of a video by automatically generating the unseen pixels within every frame. That way, a video made for Facebook can be easily

The honorees of this year’s Greater Good Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognize the importance of empowering communities and fostering economic opportunities, both globally and closer to home. Many of this year’s entrants and subsequent winners also collaborated with mission-driven organizations to amplify their efforts in education, inclusion and sustainability. For

Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and cookieless CTV targeting is not only possible but commonplace. We’ve entered an era where precision targeting is the norm, even as the traditional methods of tracking have evolved. Now, we’re heading toward the final frontier

Amy Fox, Chief Product Officer, Blis Traditional measurement, as it stands, is broken. While the reduction of personal data and its impact on planning and targeting has been discussed at length by the industry, its impact on measurement gets less of the limelight. Between the rise of new programmatic channels and the fall of cookies