Marketing

Chris Bellinger discussed the demands of an always-on content strategy and bringing back Doritos’ “Crash the Super Bowl” at Advertising Week.  

End-to-end platforms are back in style (unless you’re Google, of course, with antitrust regulators breathing down your neck). On Wednesday, video monetization platforms Connatix and JW Player announced plans to merge into a new entity called JWP Connatix. That’s just a placeholder name, though; there’s a rebrand in the works. The merger was first rumored

Publishers need multiple integrations to take advantage of any first-party data they collect: alternative identity providers, curation platforms, clean rooms, CDPs, DMPs, exchanges, measurement tools and others. It’s time-consuming, and publishers have limited engineering resources, which makes it hard to know which partners to focus on. But that’s not even the biggest roadblock, said Keith

The measurement market is going to get a bit more crowded. Ad fraud detection and verification company HUMAN announced Wednesday it raised more than $50 million in a growth funding round. It will use the infusion of cash to evolve its ad fraud detection platform into a full-fledged measurement solution, with an emphasis on closed-loop

Brands growing 10% faster than their sector’s average are investing more than $100 million in e-commerce technology, and recruiting new tech talent to help capture a larger share of sales in the holiday shopping season, according to McKinsey & Company.   Its latest e-commerce study explored what leading brands are doing to win in e-commerce and…

For all the fireworks and detailed coverage of US v. Google – including financial disclosures that thrilled our analyst hearts – no one has yet suggested a sensible way to unpick the hideously complex “spaghetti football” of the world’s largest ad tech business. Closing arguments in the case aren’t until the end of November, but

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Investor Pinterest Pinterest is picking up supporters on Wall Street, Bloomberg reports.  Investors aren’t enthused, exactly, but see Pinterest as an “underappreciated bargain” with revenue growth.  “Improving ad targeting is a natural use for AI, and [Pinterest’s] partnership with Amazon is a match

Independent agencies are increasingly taking an offensive approach to win clients and grow their services. Even if that means new hires to change the pitching approach and focus on consultative services.  As analyst Brian Wieser noted, various large independent agencies are currently trying to bounce back from a challenging 2023, but third-quarter results show some