Marketing

Many well-intentioned advertising standards efforts gather digital dust. Others have even shut down in the face of lawsuits claiming insufficiently broad industry engagement. Why?  Because we mistake the release of a proposal for the achievement of standardization and create more noise than clarity.  My standards journey began with IAB’s Future of the Cookie (FotC) working

Need A Lift? Lyft is expanding its retail media business by decoupling its first-party data from its media. Through a partnership with StackAdapt, advertisers will be able to use Lyft’s data for audience segmentation or attribution, rather than just advertising on Lyft’s network.  “It’s like building a corner store,” Lyft Media VP and head of

Negotiations in the upfront and NewFronts cycles can seem at odds with the fast-paced, individual-focused creator business model. But new sales presentations from creators and brands centered around the creator economy have agencies optimistic that they could create long-term, lucrative deals for creators. The new sales pitches could also be a sign that the space

A new addition to the S&P 500 officer class has emerged in recent months: the chief AI officer, a position defined not by control of key budgets or the size of their team, but their expertise in all things generative, agentic and automation. IPG’s appointment of Yaniv Sarig as its global head of AI commerce

Subscribe: Apple Podcasts • Spotify Despite the threat of losing her 10 million-plus TikTok followers, McKay typically receives 250 million views per month on Snapchat and has lately been garnering 50 million monthly views on Instagram With more than 10 million followers on TikTok, Alyssa McKay would appear to have plenty to lose if the

Streaming platform Kick is on a mission to onboard as many creators as possible in 2025. So far, the push appears to be succeeding — but the platform’s edgy reputation represents a challenge as it looks to scale up further. March 2025 was Kick’s biggest month ever. The platform reached over 317 million hours watched

If the last five years have taught us anything, it’s that chaos may be tough, trying and certainly worrisome — but it’s ultimately manageable. That’s the general sentiment among brand marketers, ad agency execs and industry analysts when you ask them to make sense of the current economic landscape amid tariff back-and-forth.  “I’m expecting chaos,”

Although Olaplex is still in its “nascent days” when it comes to data-driven analysis, Chief Marketing Officer Katie Gohman told AdExchanger, understanding the digital marketing ecosystem is now a core part of how her team operates, especially when it comes to creative.  The post Like A Brunette Going Blonde, Olaplex’s Digital Marketing Strategy Is Gradually

The trends in Ad Agency Land over the past few years have been in favor of Publicis. The French holding company has assembled a portfolio of data and ad tech, including Profitero, Epsilon and Citrus Ads, and Wall Street investors like the strategy. Jason Colon, until recently Publicis’ EVP and managing director of retail media,