Marketing

It can be hard to measure the effect of advertising on in-person sales. Men’s Wearhouse partnered with measurement agency Ovative to see what was working. The post Men’s Wearhouse Grows Its Audience Through A Campaign Run Solely On Digital Audio appeared first on AdExchanger.

Welcome back to AdExchanger’s Commerce Media Newsletter. Some sad news to start. Pour one out for the ecommerce brand founders who’ve been putting their marketing budgets on a corporate (or even a personal) credit card. Meta has confirmed rumors that next month it will begin requiring advertisers to pay by invoice, no more credit cards.

Netflix unveils a conversion API; some publishers are using AI tools to expand their footprints; and CFOs are getting more involved in marketing decisions. The post Netflix Embraces The CAPI Trend; Can AI Save The News? appeared first on AdExchanger.

This week’s Media Briefing looks at the influx of GEO vendors promising publishers and brands better visibility in AI search — and why some in the industry are skeptical. The GEO gold rush Yahoo sells Engadget, AP says AI in newsroom is inevitable, and more. Inside the GEO cottage industry The race to show up

This story was originally published on sister site, Modern Retail. Technology is one of the most important areas Target will invest in with the hopes of returning to profit growth. The company expects rapid growth in its retail media network, Roundel, and its Target+ marketplace, which will help increase its operating income margin rate. Target

While Yahoo is a far cry from its peak during the dot-com bubble, its audience size, brand value, and underlying technology continue to attract advertiser interest.     However, that legacy is valued by some more than others (apparently), with sources telling Digiday that recent maneuverings point to a shift in priorities – particularly as its private

Using large language models for ranking is a future bet, not a current reality at Meta.  The company’s CFO Susan Li made the admission at the Morgan Stanley Technology, Media and Telecommunications conference in San Francisco on Wednesday (March 4). In an industry where execs routinely overstate how far along their AI transformation actually is,

Amazon audiences will be trending on Netflix soon. Amazon Ads announced that, starting next quarter, US media buyers will be able to tap Amazon Audiences for targeting when they run Netflix campaigns through the Amazon DSP. The post Amazon Audiences Are Coming To Netflix appeared first on AdExchanger.