Marketing

PMG has taken a swing at one of the knottiest pasts of modern media buying: CTV. The independent agency has built its own buying platform, pulling a crucial layer of programmatic machinery in-house as marketers grow louder about the opacity and nebulous plumbing that define CTV. The platform, called Alli Buyer Cloud, sits inside PMG’s […]

Demand for live sports TV ad opportunities is riding high among marketers and media buyers. In response, media companies are continuing their industry-wide effort to lower barriers to entry for smaller brands. The latest effort comes from DSP and SSP provider Nexxen, which has put together a sports-dedicated suite of programmatic “packages” around major sporting

In an era when the major internet platforms’ share of advertising spend looks set to increase, and no media plan is (seemingly) complete without the slightest hint of AI, there’s a growing curiosity to probe what goes on inside those black boxes among advertisers. And away from the headline-grabbing platforms such as Google’s Performance Max,

Digital-first customer hubs show how SMBs can fuel faster growth when data and action connect.

AI-driven discovery is here. Accessibility is the next big visibility advantage.

Back around 2015 through early 2018, telcos were very excited about ad tech. They spent billions of dollars betting that they could monetize their rich subscriber data and compete with the walled gardens by acquiring ad tech assets of their own. The deals just kept piling up. Verizon shelled out a combined $9 billion to

AI has changed content creation overnight. What once required time, skill or a production budget can now be spun up in seconds.  That’s led to an explosion of low-quality, made-for-advertising (MFA) content, not just across obscure websites, but also on social platforms like TikTok, YouTube and Meta.  For years, MFA was a mostly web-based problem: