Not too long ago, Dmexco was considered the gut of ad tech — crowded, chaotic and central to the industry’s forward momentum. It was where deals were sparked, rivalries played out and the future of programmatic was loudly debated. These days, it’s still where business gets done, but increasingly for a narrower slice of the […]
As Discord steps up its pitch to advertisers, brands are increasingly approaching the platform as an influencer marketing play, sponsoring niche Discord servers to reach particularly engaged consumers. To make it easier on marketers, Discord launched its first homegrown advertising product, Quests, in March 2024 worldwide. Since then, the ad offering — which rewards users with
In the chase for value, consumers this season are more likely to purchase gifts via multibrand retail channels compared to brand-specific platforms.
Holiday shoppers expect less discounts in 2025: Here’s what the numbers say Read More »
Nella Digital Group, led by Katie Allen, is a marketing agency that specializes in serving small businesses, primarily in the health and wellness, education, and travel industries.Before using Cloud Campaign, Nella Digital Group faced challenges in efficiently managing social media accounts for multiple clients while maintaining high-quality content and effective communication. This case study explores…
Case study: Cloud Campaign x Nella Digital Read More »
On Tuesday, Magnite announced it had acquired Streamr.ai, which specializes in developing AI-generated assets for small businesses to use in their CTV campaigns. The post What’s Next for Streamr.ai Now That It’s Been Acquired By Magnite? appeared first on AdExchanger.
What’s Next for Streamr.ai Now That It’s Been Acquired By Magnite? Read More »
At the most recent NewFronts, TV manufacturers Samsung and LG and Fox-owned streaming service Tubi all talked about integrating QR codes into their ad offerings. The technology, which grew in prominence to provide menus and other information during COVID-19, is making a marketing comeback. Will QR codes really be the tech that finally makes TV
From Branding To Action: Best Practices For Using QR Codes In Performance CTV Read More »
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Grading Your Own Homework appeared first on AdExchanger.
Comic: Grading Your Own Homework Read More »
Morgan Stanley downgrades The Trade Desk; Warner Bros. Discovery and Nielsen announce a new deal; and brands aren’t sold on virtual influencers. The post The Trade Desk Gets A Downgrade; WBD Shakes Hands With Nielsen appeared first on AdExchanger.
The Trade Desk Gets A Downgrade; WBD Shakes Hands With Nielsen Read More »
Marketing chief Marisa Thalberg discussed how marketers can engage holiday shoppers amid economic uncertainty.
How JCPenney is preparing for the holidays with laugh-out-loud deals Read More »
Ad budgets are still flowing as the year winds down but the mood on the ground tells a different story. Marketers are holding their bets. Few want to commit too much, too early — especially with tariffs threatening to undercut margins and turn a decent quarter into a loss. The result: deals are more fluid,
Still spending, still nervous: the paradox of Q4 advertising Read More »
