Marketing

This week’s Future of TV Briefing recaps two sessions from last week’s Digiday Programmatic Marketing Summit about how agencies’ programmatic buying teams are evolving. Agentic agencies Netflix-WBD, WBD-Paramount, Paramount-Trump and more Agentic agencies More and more TV and streaming ad buying is being done programmatically. And more and more, AI agents are beginning to be […]

As each holding company and agency rushes to assemble its own version of an AI-driven platform, Horizon Media is pitching its version, Blu, as kind of the anti-black box consultancy that helps clients not only build campaigns but find pools of customers they may otherwise have missed. Overseen by Bob Lord, Horizon Media’s president, and

If programmatic advertising is already automated, then what’s the point of integrating AI agents? That’s the question I had on my mind heading into this month’s Digiday Programmatic Marketing Summit in New Orleans, La. And it’s the question I put to a host of programmatic experts in attendance, from agencies to ad tech vendors. Their

The elevation of workforce data is no longer a possibility — it is here. And in the coming year, that data will play a bigger role than ever in C-suite decision-making. “In 2026, an organization’s people data will rival its financial data in strategic importance,” predicts Steve Holdridge, president and COO at HCM tech company

Curation spent much of this year in a fog, loosely defined and inconsistently applied. Agencies say they plan to tighten the screws in 2026, reclaiming some control over what the term actually means — and how it’s used in practice.  That shows up in moves like Butler/Till’s, which quietly, but materially, shifted where decisions get

This State of the Industry report, with partner insights from Instacart, explores how brands and agencies are expanding their audience reach through off-site retail media advertising. Retail media advertising’s popularity has surged over the past few years, with many retailers increasing their investments in this space as others venture into retail media for the first

Claire Nance, head of gaming business success strategy, Activision Blizzard Media What began three years ago as a forum to validate gaming’s potential has evolved into something more. This November, Gaming Day returned to New York City for its third year, initiated and organized by 4As and hosted by Activision Blizzard Media. The questions driving

This WTF guide, with partner insights from Talon.One, explores why brands should move away from a siloed approach to loyalty and promotions, and should instead implement a unified incentives marketing strategy to create long-term customer value and differentiate themselves in a competitive marketplace. Loyalty, promotions and discount programs are moving up the C-suite agenda as

Bringing programmatic ads to AI chatbots marks a shift in the business model for AI search, while traditional publishers must find new ways to monetize. The post Programmatic Ads Are Coming To AI Chatbots appeared first on AdExchanger.