Marketing

For too long, marketers have been stuck in a false dilemma: Do you want reach or relevance? Mass exposure or accurate targeting? That trade-off made sense in a world dominated by cookies and basic demographics. Today, it’s outdated and limiting. You no longer have to choose. The smartest marketers are already unlocking both precision and […]

Rembrand, the virtual product placement startup helmed by ad tech vet Omar Tawakol, and creative automation startup Spaceback share a similar a schtick, which is to create ads that don’t look like ads. Now they’re also going to share one roof. On Monday, Rembrand announced that it’s merging with Spaceback to build a unified AI-powered

Unify Martech and Adtech to drive customer intelligence and unlock full-funnel marketing experiences.

The FTC probes Google and Amazon over transparency in their search businesses; Walmart will only allow authorized sellers; and Perplexity’s ad business garners criticism. The post Endless Antitrust; Third-Party Sellers Lose Their Party Invites appeared first on AdExchanger.

Dell Technologies is implementing an in-house approach to its global media-buying operations, estimated to be more than half a billion dollars annually, as part of a strategy that will alter its relationships with partners.  It’s a project that is still in situ, but began in earnest in Q1 this year, and one that sources believe

The next wave of AI isn’t just about smarter tools, it’s about autonomous ones. And that poses some sticky questions: who is really in control when agents are instructing other agents, and who is accountable if they make mistakes? That’s a question that’s starting to keep some media and ad execs up at night.  Their

As the holding companies look to either get bigger or bow out of the race to the top of the heap, the rest of the media agency world is readying themselves to offer similar tools and abilities in an expectation they will successfully attract mid-size brands away from the big boys and girls. Meantime, an