Digital Marketing

Roku is starting a new dedicated area for content creators and new content-creator FAST channels.

The projected gain shows a slowdown in overall political ad spend. For the 2024 Presidential election year, ad spend increased 13% ($15.9 billion) vs. the 2020 election year ($14.1 billion).

Omnicom and WPP veteran Dru Sil has been appointed to the new post of global product managing director at Stagwell Media Platform.

Snapchat is in the process of updating its attribution model in order to boost campaign engagement by providing its ad partners – especially app advertisers – with additional insights surrounding real-time user interactions.

The carmaker spent an estimated $475 million on measured media last year, according to agency research firm COMvergence.

Reuters has been accused of unfair labor practices by the NewsGuild of New York after it allegedly cut ties with podcast producer Evan Jacoby over comments he made questioning Reuters’ purported contracts with ICE and DHS, Talking Biz News reports.  “We believe Guild members and all Reuters employees should not be afraid to question the practices of Reuters or any other organization,”

Looking to give advertisers another way to look at app ad-measurement data, Reddit released “Dual Attribution” into beta on Wednesday.

Automotive advertising will represent less than 10% of ad category spend, the first time this has happened in tracking the sector, Guideline reports, according to Inside Radio. The sector is suffering from spending cuts by established automakers and slower electric vehicle growth. Historically, automotive accounted for 10% to 12% of ad spending. 

Last week, the word “fandom” leaped to the forefront of the Upfronts, where it was used in most – if not all – of them.

“Hybrid” households with viewers 50+ are overrepresented at a 114 index, compared to homes headed by 18- to-49-year-olds, which index at 85.