Digital Marketing

Creators are not a one-and-done channel. Give them room to interpret your brand honestly.

Child development experts are pressuring Google to stop serving AI-generated videos to children on YouTube and YouTube Kids, which could significantly impact how advertisers reach young audiences on the platforms.

In an “open letter” to advertisers published this morning, Harmelin Media President Mary Meder becomes the latest agency executive to weigh in on the controversies surrounding principal media-buying and agencies pocketing rebates from the media that might otherwise be intended for their clients. Not surprisingly, she’s against the practice, and gives some compelling reasons why

A milestone in TV’s ongoing evolution was announced on Tuesday – the end of the yearly conference of NATPE.

From adorable to kind of disgusting, brands are letting it rip for April Fool’s Day — the holiday every literal-minded journalist dreads most.

A study that examined how people feel about asking a chatbot for advice and trusting it with managing processes and events found many were willing to delegate financial planning and vacation booking to AI, but preferred to personally manage bigger life decisions such as education and relocation.

Hallmark Media Has Named Darren Abbott as president, The Hollywood Reporter writes. He replaces John Matts less than a year after Matts assumed that title. Abbott will be tasked with “shaping, operationalizing, and driving the ever-evolving business into the future, while continuing to oversee the ways in which consumers interact with Hallmark’s widely beloved content,

A federal judge has ruled that the president’s executive order barring funding for NPR and PBS violated the First Amendment, NPR reports. U.S. District Court Judge Randolph D. Moss said the government cannot use funding to suppress a new organization based on its coverage. 

Meta has announced style and functionality details for its forthcoming EssilorLuxottica AI smart glasses and software updates, including neural handwriting on Display models, as Apple, Google and Snapchat develop competing AR wearables.

Instagram has begun testing a premium offering separate from “Meta Verified” that gives paying subscribers Story-centric options designed to boost reach, specify audience targeting, and maintain a heightened level of anonymity on the social media platform.