Digital Marketing

“The very purpose of the extension plaintiffs downloaded was to track their browsing,” a U.S. District Court judge wrote in a ruling dismissing a lawsuit against PayPal’s Honey.

Designed for marketers seeking greater expertise in AI-powered ad systems, tools and approaches, the suite of remote classes is designed to teach marketers about the role played by AI in their professional field.

Pinterest is bringing an AI-powered “Business Assistant” to its Ads Manager hub and adding a new AI model for its Performance+ ad suite to evaluate a broader set of creative while identifying the variant most likely to perform for each ad impression.

Attorney General Liz Murrill says Louisiana’s law merely regulates minors’ “commercial transactions” with social media companies.

Tech mania is making us forget how to speak like human beings.

The new hub features content from MediaPost and other leading trade publishers including Adweek, Axios, Marketing Brew and Marketing Drive.

Generative engine optimization is challenged by the lack of a mature measurement infrastructure, with optimization key to AI search visibility. GEO is the process of organizing and optimizing digital content so it is more easily discovered, summarized and cited by AI-driven search engines and large language models (LLMs).

The 2022 event had 2.6 million viewers on Fox TV Network and FS1. Analysts note the viewing benefit with all matches based in North America.

Disney Branded Television has a new name: Disney Kids & Family., Deadline reports. The rebranding is designed to more clearly signal the the kind of content offered by the division, and the audience it reaches via Disney+, Disney Jr., Disney Channel, and digital platforms. “Our new name better reflects the creativity, ambition and storytelling we’re known

Illinois Governor JB Pritzker has signed a $55.9 billion budget that includes a tax on social media companies, ABC News reports. Those firms face a progressive tax. Those with 100,000 to 499,999 users will pay 10 cents per month for each user. Companies with 1 million users or more will pay a fee of $165,000