Digital Marketing

Top artificial intelligence (AI) companies, which have spent more than $300 million on advertising in one year, have moved a least a small share of those dollars to out-of-home advertising.

Like Paramount, other big legacy media companies are still in the midst of a transition period, moving more to streaming from linear TV platforms to compete with companies like Netflix.

You know what would be really great in the new year? President Trump turning his attention to people, places and things far away from the TV business.

Core local TV ad spend is expected to slip 1%, mainly due to over-the-air TV ad spend declining 2% to $13.7 billion. Local cable ad spend will also drop – 9% to $2.0 billion.

When Merriam-Webster announced its Word of the Year was “slop,” it made sense – at least from the perspective of someone who reports on the ins and outs of social media.

First off, it’s about being authentic. Pearl Jam has never put its name on something its members didn’t believe in.

Roku “has no evidence that these minor plaintiffs ever agreed to arbitrate,” class counsel writes in papers filed with U.S. District Court Judge Jesus Bernal in the Central District of California.

Mexico’s National Antitrust Commission has ordered Google to end restrictive contracts around its Android operating system for original equipment manufacturers, a move that could theoretically restructure the mobile ecosystem that supports media buying and delivers ads on mobile in the Mexican market.

Meta announced its acquisition of AI startup Manus, known for its proprietary autonomous general-purpose agents, which Meta plans to integrate into its social-media and business products.

LinkedIn is urging a federal judge to dismiss a class-action complaint alleging that it collected tracking data from the state-run health exchange Covered California.