Citing a strong macro economy and demand for digital and CTV advertising, it is Magna’s fifth consecutive upgrade since benchmarking 2024’s growth at +7.3% in June 2023.
Magna Revises '24 U.S. Expansion To +11.4%, Most Bullish Yet Read More »
The deal includes streaming services Disney+, ESPN+ and Hulu, as well as the forthcoming ESPN flagship D2C service. The agreement ends a high-profile two-week impasse between the companies affecting around a dozen of Disney’s networks, including its local TV stations. This includes ESPN, where new season NFL and college football games were blacked out.
DirecTV, Disney End Blackout, Deal Includes Streamers Read More »
Beginning next week, Meta says, its “AI Info” tag will appear within a menu in the top-right corner of images and videos edited with AI, instead of directly beneath the user’s name.
Meta To Make Labels For Content Edited, Modified By AI Tools Less Prominent Read More »
The company may still have to defend privacy claims brought by individuals, but won’t have to face class-action claims that it violated the privacy of non-TikTok users by allegedly tracking them at websites operated by Hulu, Etsy and other outside companies.
TikTok Won't Face Privacy Class-Action Over Pixel Tracking Read More »
The Chamber of Commerce, TechFreedom and other groups want the Supreme Court to strike down a New York law requiring broadband carriers to offer $15-a-month service to low-income households.
Chamber Of Commerce, Others Want SCOTUS To Scuttle NY $15 Broadband Law Read More »
Meta, TikTok and Snap are partnering with the Mental Health Coalition to launch a program that invites companies to share signals about graphic content depicting self-harm or suicide.
Meta, TikTok, Snap Partner To Protect People Against Self-Harm Content Read More »
Samy Alliance has appointed former Dentsu C-suite executive John Santiago Chief Corporate Development Officer/Americas, based in New York and with a remit focused on M&A.
Spanish Ad Group Taps Former Dentsu Exec To Spearhead U.S. Expansion Read More »
A shift in shopping trends could influence media buys this holiday season.
Search Ads Slide As A Way To Reach Consumers Read More »
I usually resist covering self-serving media trade studies like the TVB’s shown here, but I’m calling this one out for a couple of reasons and I’m noticing some wear-out among once diehard NFL fans frustrated with the who, what, when and where they can catch the gridiron action.
It's Friday The 13th, Do You Know Where The NFL's Brand Equity Is? Read More »
As editor of trade pubs focused on where advertisers and agencies plan and buy media, I’ve struggled for years to understand why gaming isn’t more of the mix. That’s about to change.
The Games Planners & Buyers Don't Play Read More »
