Digital Marketing

OpenAI co-founder Sam Altman and FBI Director Christopher Wray gave their perspectives on AI in “AI and the Future of Us,” airing Tuesday night.

Overall industry-wide TV/streaming viewing was flat vs. July, according to Nielsen, as some individual streamers declined in share with fewer new-season releases.

Despite the concerns, the use of GAI is rising and only 9% of brands say they have no current plans to use the technology for their marketing.

The ANA, IAB, 4As and others are asking California Governor Gavin Newsom to veto a bill that would require browser developers to offer a tool enabling consumers to easily opt out of online behavioral advertising across the web.

The Lemon8 app has been described as a mix between Instagram and Pinterest, showcasing a variety of social posts and products highlighted by a diverse range of influencers. Upon launch, Lemon8 claimed TikTok as its “sister company” and uses the same recommendation algorithm that has made TikTok so popular among users, brands and advertisers.

The Department of Justice has opened a door for advertisers, publishers and tech platforms’ execs to begin discussing Google’s hidden practices as the justice department continues to hear testimony.

A top Walmart exec described the retailer’s plans to use its ad business and other digital services to build an Amazon-like flywheel strategy to expand on media buying and make it more attractive to advertisers at a Goldman Sachs conference.

Siding with NBCU, a federal judge has thrown out a lawsuit by a Missouri resident who claimed the company violated a video privacy law by embedding Meta Platforms’ analytics tool on today.com.

A new series of OpenAI models have begun to reason through complex questions before responding in science, coding and math. The move follows separate strategies from Google and an advanced start-up in France called Mistral.

The new detective drama “High Potential” coming to ABC this week is a reminder that network TV is alive and well.