Digital Marketing

A new generation of what Ad-Shield calls brutal ad blockers – with about 700 million users – is blocking analytics and measurement software that would have captured publisher traffic.

“Joker: Folie a Deux” landed with a dismal $40 million in box-office revenue for its opening weekend, according to Comscore. Initially, the movie expected to pull in as much as $70 million.

CTV “has become a major focal point for the commercial surveillance marketing system,” Jeffrey Chester, executive director of the Center for Digital Democracy, says in a letter sent to the FTC.

Branding goes beyond products and services to encompass ideologies, beliefs, and cultural identities. In contrast to Brand Judaism, Brand Islam is the epitome of a cohesive narrative, say the authors of a new white paper.

In this installment of “3.know” Shelly Palmer breaks down the Big 3.0-ish disruptions on the immediate horizon: OpenAI’s o1-preview model, Apple’s new iOS 18.1 enabling a nascent agency capability inside Siri, and then “whatever’s left of the media business crumbling.” “The only thing you’re guessing about is which will be intact when they hit the

At a time when it seems much of the news media has become increasingly polarized, fragmented, and echo chamber-ish, one organization has been standing out for it’s non-partisan, context- and fact-based approach to the issues: Hearst Television’s “Matter of Fact with Soledad O’Brien,” which recently kicked off its 10th season with a series of presidential

A survey by Stagwell’s Harris Poll found that 28% of Gen Z said they had broken up with someone over differing political beliefs.

Meta has introduced its beta version of Movie Gen, which can create 1080p HD video clips from text prompts and edit a user’s face into existing footage with synchronized sound.

The updates, which prioritize local communities, are part of an effort to persuade a new generation of young adults to engage with Facebook’s original social media app.

McKinnon plays Susan Toothbrush, who comes “through walls to help people make better decisions about their oral healthcare.”