Digital Marketing

The deal ups Tombras’ reach with top CPG clients, such as Ricola.

The partnership builds on previous joint efforts by the companies on behalf of brands like Danone and Church & Dwight. Shaping the platform’s brand ecosystem is a key element of the partnership.

In “Teacup,” horses and goats are kicking up their heels and hooves in ways that their human owners do not understand.

Gina Whelehan, senior director, video at Butler/Till, explains how OTT advertisers can provide an experience for viewers that is engaging and builds stronger connections without disrupting their viewing environment.

Compare the female president in DKNY’s “In Women We Trust,” to Kamala Harris, and the 1993 campaign seems eerily prescient.

Epic Games is planning to merge Unreal Engine – its suite of high-end game development tools – with its simpler Unreal Editor for Fortnite, according to CEO Tim Sweeney.

GumGum’s Mindset Graph – which gives advertisers deeper insights into its contextual, attention and creative product lines – launched a campaign with Havas for the 60th anniversary of “Doctor Who.”

Threads is becoming overrun by engagement bait – polarizing content created to elicit impassioned responses from users, according to Instagram head Adam Mosseri, who says the company is trying to “get it under control.”

TV news networks’ powerful video messages can speak volumes for consumers – good and bad – and can also affect print-based media publishers when it comes to display and other advertising.

Ask a Democrat and the answer is Walz. Ask a Republican and it was Vance. Ask a prediction scientist and the answer is ‘who cares.”