Digital Marketing

PBS takes up three hours of prime time this week for a Ken Burns-produced documentary about Henry David Thoreau that is a lovely film to behold.

“Every day Virginia’s statute is enjoined, its children face greater injury,” Virginia’s attorney general says in a new filing with the 4th Circuit Court of Appeals.

Apple announced the appointment of Lilian Rincon to VP of product marketing for AI on Friday.

At its first NewFronts presentation as a majority U.S.-owned venture, TikTok promoted several new ad formats designed for brands seeking enhanced reach across the national short-form video platform.

At its IAB NewFronts presentation on Thursday, Meta highlighted a mix of new ad display options and creator tools designed to prioritize advertising on Reels, forging partnerships between creators and brands, and using AI to create shoppable video content.

Despite immediate hurdles for advertisers and marketers relying on automated tools, the ban could have a long-term positive impact on marketers prioritizing quality.

NASHVILLE — Omnicom released its annual report Thursday about the same time industry consultant Michael Farmer was onstage at the ANA media conference here recommending agencies pivot their business model.

Tennessee is mulling a bill that would require children who make money from social media to put those funds into a trust account that they could access when they reach adulthood, The Tennessean reports. The bill would affect children ages 14-17. Those under 14 would be prohibited from monetizing their videos. 

While NBCU exits the first-run syndication business, Paramount is sticking with the business of selling content to broadcast TV stations.

Nielsen has named Seth Ladetsky as head of global sports, the Sports Video Group reports. In addition, Trevor Fellows will lead Nielsen’s advertiser and agency relationships and Matt Devitt, who previously held that role, will oversee Nielsen’s national publisher accounts. Amilcar Perez, chief revenue officer, Nielsen Global Audience Measurement, to whom they will report, says: “Nielsen has become a one-stop-shop for our