Digital Marketing

Five parents of young children have sued Paramount Skydance and its streaming service Pluto TV for allegedly sharing children’s video-viewing information with Google and Microsoft.

“For over four years, Facebook systematically overcharged advertisers, reaping billions of dollars in illicit profits,” Iron Tribe alleged in a revised complaint filed this week with U.S. District Court Judge Charles Breyer in the Northern District of California.

Net revenue for the first nine months was 495 GBP, down 10.8% and the organic decline was 8.2%. Company shares were down more than 7% in midday trading.

Weeks after it burst on the scene staging the ad industry’s first agentic media buy, Swivel is unveiling a new brand identity, representing the company’s second pivot so far this year.

One of telehealth’s first ED marketers aims for a subtle brand awareness play that doesn’t hit viewers over the head.

In a race to grab market share, Perplexity announced it will pay Snap $400 million over one year to integrate its AI answer engine into Snapchat. Exact terms of the Snap-Perplexity data-use agreement were not publicly detailed.

Netflix wants to take care of the future – and comes with a focus on Gen Z and Millennials – with a move into video podcasts, an area of growth among young consumers.

The new missing-child drama “All Her Fault” gets right down to business from the very first scene.

And additional channels will follow in 2026, iHeartMedia says.

“It’s like having Amazon Prime delivery right in the store,” noted one shopper on social media.