Digital Marketing

Media Mix Planners Should Reconsider Radio: Opinion

Media mix modelers should consider as-run radio as a new channel instead of equating radio ROI with historical benchmarks, former Procter & Gamble media analyst John Fix argues in a blog post, according to Radio Ink. Fix notes that broadcasters have partnered with firms like Media Monitors, software platform Act1, and Nielsen to provide as-run data for total radio

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Detroit Tigers And 8 Other Teams Move Broadcasting Rights

The Detroit Tigers and eight other MLB teams are leaving Main Street Sports Group, Detroit Free Press reports. The teams include the Cincinnati Reds, Kansas City Royals, Los Angeles Angels, Miami Marlins, Milwaukee Brewers, St. Louis Cardinals and Tampa Bay Rays. The Tigers are expected to move to MLB Media, and their broadcasting rights will now be owned by the league.

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Detroit Tigers And Eight Other Teams Move Broadcasting Rights

The Detroit Tigers and eight other MLB teams are leaving Main Streets Group, Detroit Free Press reports. The teams include the  Cincinnati Reds, Kansas City Royals, Los Angeles Angels, Miami Marlins, Milwaukee Brewers, St. Louis Cardinals and Tampa Bay Rays. The Tigers are expected to move to MLB Media, and their broadcasting rights will now be owned by the league.

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