Digital Marketing

Western Union launched a new media business earlier this month to offer advertisers a link to diverse multicultural audiences. The new business can connect advertisers to more than 150 million consumers across North America and Europe.

The company confirmed that Publicis will handle media planning and buying in the UK, Ireland, Austria, Switzerland and Germany. WPP retains Italy.

Guideline says pricing for Thanksgiving weekend games is up 11% to $576,000 for a 30-second unit.

President-elect Donald Trump and X Corp, now owned by Trump ally Elon Musk, on Wednesday told an appellate court that they are in talks to resolve a battle over Trump’s 2021 suspension from X,

Everybody knows TV people are really, really smart – or at the very least, smart enough.

Extending the Trade Desk’s efforts to the sell-side – with the creation of another smart TV OS system – seems complex and confusing to some.

For all of 2024, all local TV station owners’ media platforms are now estimated to pull in $26.6 billion – with TV over the air at $20.8 billion, CTV/OTT at $3.6 billion and TV digital media at $2.2 billion.

Every time “CTV-like” (fell off the back of the truck) inventory shows up in the market at heavily discounted prices, money is being stolen.

Texas AG Ken Paxton is investigating whether the World Federation of Advertisers and its now-defunct Global Alliance for Responsible Media organized a boycott of social media platforms that violated brand-safety standards.

Shih will be responsible for developing and monetizing AI tools Meta is specifically building for businesses, such as the business AI chatbot Meta launched on Facebook.