Digital Marketing

Ads recently began serving up in Google Lens, but Google Shopping ads supporting the ad unit will now appear at the top of the page. The ads experience shown in Lens is based on the visual match of the image photographed or shown to the platform, and Google’s understanding of the product to surface the […]

By leveraging CGI and virtual production methods, the toy manufacturer took a step out of its comfort zone in order to mirror the immediate, visceral experience of creativity that the product offers kids.

Dish bondholders did not agree to exchange their debt for new debt in the merged entity at a discounted rate, taking a “haircut” of about $1.57 billion on the debt.

The framework released this morning by the ARF divides TV into six clusters that can be combined into two new mini universes representing “linear” and “pay.”

It’s the spinoff to end all spinoffs as Comcast spins off its cable networks into a company called SpinCo.

That’s according to figures released by the Out Of Home Advertising Association. Digital OOH rose 7.3% and accounted for 33.2% of quarterly sales.

Rather than measuring clicks and impressions, The New York Times plans to find a better way to understand its audience and campaign results based on what it calls “the most valuable impressions.”

“Wicked” broke a number of records, becoming the biggest domestic Broadway-to-Hollywood film adaptation, with the best domestic opening for any stage musical adaptation.

The bill was passed unanimously by the House in January, but it is unlikely the Senate will approve it in time.

A new in-app experience aims to automatically turn Spotify users’ favorite songs into a personalized list of suggested restaurants.