Digital Marketing

The good news is that October turned in the 18th consecutive month of expansion for the U.S. ad market. The bad news is the month’s growth decelerated to the lowest rate — +0.9% — since September 2023, according to MediaPost’s analysis of data from Guideline’s U.S. Ad Market Tracker.

As many consumers turn to GAI technology for their holiday shopping, Cyberweek in the U.S. is expected to drive $40.6 billion in online spend – up 7.0% YoY and representing 16.9% of the overall holiday season. Adobe expects Cyber Monday to remain the season’s and the year’s biggest shopping day, driving a record $13.2 billion

The group has formed an alliance with multiple sports leagues for a new campaign that will air during pro and college sports games and the Macy’s Thanksgiving Day Parade over the Thanksgiving holiday break and beyond.

Threads has become a major contender in the social microblogging space – citing 35 million sign-ups in November, with sign-ups increasing in the past two weeks.

That level of deep data in terms of writing, voicing, story arcs and perhaps even casting has writers angry, concerned, and scratching their heads.

Elements of the new show that are the same as the original “Jeopardy!” include the voice of announcer Johnny Gilbert and the familiar clue grid.

Mediavine has formed a partnership with sustainability platform Scope3 in an effort to decarbonize digital advertising,

Google launched a series of ad campaigns this week. One showcases Google Shopping as game show content, and another promotes its AI tech Gemini as a way to engage in natural back-and-forth voice conversations with the technology on Pixel phones.

Google launched a series of ad campaigns this week. One showcases Google Shopping as game show content, and another promotes its AI tech Gemini as a way to engage in natural back-and-forth voice conversations with the technology on Pixel phones.

HLK will lead all brand strategy, creative development and media planning and buying for the brand, with new campaign work expected to launch in 2026.