Digital Marketing

Rati Sahi Levesque takes the helm as the struggling company’s fortunes are finally improving.

The injunction “will put an end to Google’s active anticompetitive conduct,” Epic argues in papers filed Monday with the 9th Circuit Court of Appeals.

Pangis will oversee Netflix’s advertising sales and account management team for the U.S. and Canada.

Publicis announced an updated return to office policy last fall, which has been in effect in the U.S. since spring 2023. It was rolled out globally beginning in January of this year.

As part of its $1.5 billion investment in Epic Games, Disney is looking to gamify ESPN for a younger generation of sports fans.

“The four-year statute of limitations applicable to Yelp’s claims ran long ago,” Google says in a motion seeking dismissal of Yelp’s lawsuit.

LinkedIn is utilizing Microsoft’s partnership with OpenAI to bring recruiters a new AI-powered tool to take on their most repetitive tasks when using the app, including uploading full job descriptions and sourcing and engaging with potential candidates.

More than 20 client brands have expanded their spending in women’s sports vis a vis the new marketplace, including Adidas, Adobe, Ally, Coinbase, Danone, Discover, Domino’s, DoorDash, Google, Indeed, Mars, method, Nationwide, Target, TJ Maxx, Unilever, Universal Pictures.

Netflix marketing costs amounted to $642.9 million vs. $558.7 million a year ago. But to a great extent these costs have little to do with traditional paid TV ad spending.

Microsoft’s lawyer Rima Alaily alleged an astroturf group called the Open Cloud Coalition will launch this week, paid for by Google, and a “handful of European cloud providers” will appear as if it launched the group, but Alaily claims Google will likely act as a “backseat member.”