Digital Marketing

Threads is attempting to compete with X over mid-game fan discussions, bringing popular creators and podcasters to broadcast the experience from a branded booth within the NFL Media Center.

The Texas App Store Accountability Act “imposes a broad censorship regime on mobile apps,” the Computer & Communications Industry Association says in a lawsuit filed Thursday.

Snapchat experienced the loss of several million daily active users in key markets compared to the previous quarter, while boosting its ad revenue by 5% year-over-year.

The ad industry opposes the bill, arguing it “would deprive Virginia consumers of access to critical services and benefits that depend on location data.” Advocacy groups back the proposed law, writing to lawmakers that it “will provide straightforward, powerful, and critically important protections for the privacy, autonomy, and physical safety of Virginians while still giving

Google will launch a major storytelling blitz for Gemini in a Super Bowl ad as part of a campaign spanning TV, online video, social, out-of-home and influencer partnerships. In its earnings call, Alphabet said some of the products launched included Gemini 3 and Universal Commerce Protocol – designed to monetize emerging behaviors in search and

Is growing gambling’s share of after-tax dollars of Americans a good thing for them, their families or our society?

Gladwell, who was previously M&C Saatchi Performance global CEO, has 20 years of experience in advertising, performance marketing, gaming and global brand strategy.

Berentson was previously managing director at Stagwell’s Code and Theory for a decade and where he is credited with helping build the agency into a global force.

Tubi now has access to Nielsen’s Audience Measurement and Streaming Platform Ratings; National TV research and Ad Intel services.

The new tools help agencies track costs, schedule studio space, make real-time budget adjustments, and more.