Digital Marketing

In the pantheon of media giants, Turner was a magnetic, charismatic, one-man energy field who zigged when everyone else zagged.

Ad spend for NFL programming witnessed a 32% year-over-year gain in the month. The NFL’s share of all national linear TV ad dollars is now at 30%.

TikTok continues to prioritize its in-app livestream shopping initiatives this upcoming season with in-app celebrity-led shopping experiences, exclusive sales and discounts from major brands.

YouTube is rolling out a suite of new ad features to help brands better connect with creators across buying, formats, and measurement – with a special focus on its short-form video format Shorts.

U.S. users should begin seeing sponsored responses to queries this week. Whole Foods Market, Universal McCann and PMG are some of the first brands to advertise.

For years, podcasts have built audiences for a variety of reasons, but advertisers say there is something missing in the automated ad-buying process.

Two search engines known in Europe for their individuality announced Tuesday they will build an infrastructure in Europe to give internet users a search alternative.

With the agreement, T&Pm is placing WPP’s AI-powered marketing operating system, WPP Open, at the core of its marketing models.

In the new Amazon Video police drama “Cross,” detective Alex Cross is a great character in search of a great show.

Amazon will fold Freevee TV and movie content into Prime Video and phase out all Freevee branding